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Billboard Insider
By Staff Writer
December 13, 2017
18 Bowl Games Receiving Daktronics Event Support
BROOKINGS, S.D. - Dec. 13, 2016 - College football season has reached its exciting final weeks and Daktronics (NASDAQ-DAKT) equipment is featured at 24 bowl and playoff games across 23 venues. The first bowl game kicks off December 17 and games will run through the championship at recently updated Raymond James Stadium on January 9.
Of those games, 18 are receiving event support services from Daktronics with service specialists on hand to ensure all equipment is running smoothly. Five games will receive additional on-site support which includes pre-event checks in the days leading up to the events as well as ensuring accurate display system operation during the events.
"Daktronics thrives in live event environments and is proud to be on hand to ensure these 24 bowl games runs smoothly and maximizes the use of our products to entertain the fans," said Vice President of Services Sarah Rose. "Just as college teams prepare for their games, so do our service and support teams. By running pre-event checks and having technicians on site, we're offering our customers additional peace of mind during their high-profile productions."
Daktronics LED video and messaging display technology add value and excitement to any event for an elevated fan experience and featuring industry-leading environmental protection to ensure consistent performance for years to come.
Daktronics helps its customers impact audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
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This Illuminated Billboard in Albuquerque Hopes to Change the Way People Feel About Death
Adweek
By Angela Natividad
December 9, 2016
The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is that it's treated glibly-like in slasher films-or pushed to the sidelines of our communities. Mourning, even within a family, is an isolated act, quarantined from the rest of our lives.
It's a bit melodramatic, frankly.
There's a holiday tradition in New Mexico, where businesses and homeowners line sidewalks and driveways with lit votive candles inside brown paper bags. These "luminarias" supposedly date back to Spaniard merchants, who, taken by Chinese paper lanterns, decided to create their own in New Spain. The act symbolizes the lighting of the Christ child's path on Christmas Eve.
It's a pretty story whose roots reach to our origins as a country. And in this campaign from French Funerals and Cremations, a luminaria may also light a path to where we're headed.
(Death.)
Sunset Memorial Park, a cemetery owned by French Funerals, has erected a billboard over northbound I-25, one of Albuquerque's busiest routes. On it sits an enormous luminaria, which, throughout December, will light up every night around dusk.
Created by agency McKee Wallwork + Co., the billboard aspires to change how people think about the ominous time-eating black hole forming inside each one of us. It encourages Albuquerque families to visit Sunset Memorial Park on Christmas Eve and carry on the act of placing luminarias on the graves of those who've passed.
"For a lot of people, death is a taboo subject they don't want to think about, but our work with French and Sunset Memorial Park is changing that," says creative director David Ortega of MW+C.
"By hosting events like this, rather than only being thought of as places to mourn, cemeteries will come to be seen as sites for celebration and remembrance. All of us at McKee Wallwork + Co. are honored to offer this advertising and event as a way for the Albuquerque community to come together and enjoy the Christmas season."
Visitors-including those with no ties to the park at all-are invited to see once-somber memorials to snuffed-out lives, lit anew. Hopefully, they'll for once be surrounded by people who are there to celebrate what's to come. (Be it a new year, the Christ, or the inevitability of our own demise, it's all the same coin, really.)
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Piccadilly Square to be Transformed with Massive LED Screen
Screen Media Daily
By Staff Writer
December 7, 2016
Lights in 2017. Coca Cola and Samsung Continue as Advertisers
UNITED KINGDOM
- Ocean Outdoor has won a contract to operate Piccadilly Lights, a central London landmark as part of a milestone upgrade to be undertaken by its owner, Land Securities.
The current patchwork of screens will be replaced starting in January with a single digital out-of-home screen to be completed in the third quarter of 2017. The new state-of-the-art LED screen will be 4K with an 8mm pitch, and measure 790 square meters, which will be the largest of its kind in Europe. The screen will be able to divide into six full motion segments, preserving the location's famous mosaic appearance.
The fundamental change is that the existing six 16mm screens will be removed and in their place will be a single 8mm screen. This offers the opportunity for creative content to flow across the screen at dedicated times so that no advertiser is fixed in one location. It also allows at designated times for one advertiser to dominate the screen with multiple branding images.
"Ocean Outdoor won this tender because we fully understand the need to protect the status of the Lights, but also the need to transform them to maintain that iconic status. The solution we have developed retains the innovative nature of the Lights. Ocean also becomes the first OOH operator to introduce a one screen solution which ticks all the boxes in terms of fully responsive technology," said Tim Bleakley CEO of Ocean Outdoor.
"Piccadilly Lights is one of the world's most sought-after advertising sites, and this transformation takes it to the next level. Going forward we will work with all of the stakeholders to ensure the Lights remain a testament to London's global reputation for defining invention and innovation."
"This is a unique milestone for Piccadilly Lights, which has provided a visual home for much-loved brands for over a century. London is one of the world leaders for digital and technological innovation, and Piccadilly Lights is leading the way, engaging with global brands, global citizens and above all the local community," said Vasiliki Arvaniti, portfolio manager at Land Securities.
Piccadilly Lights will have fast speed wifi, audience and car recognition technology and will become fully responsive to its environment (ie to the weather, audiences, traffic), deploying a dedicated leased fibre line to enable for interactivity, moderated broadcast quality streaming and various other feeds.
Coca-Cola, which has been present at the location since 1954, together with fellow incumbent Samsung, have confirmed their long standing commitments to the new Piccadilly Lights. For the first time in its existence, contracts for four other positions on Piccadilly Lights will become available from the end of this year,
representing a huge opportunity for global brands that were previously locked out of this world famous location.
"At a time when there are more advertising opportunities for brands than ever before, there are only a handful of advertising spaces in the world that are as iconic and unique as the Piccadilly Lights. The new technology will allow us to be more creative with how we use the space, providing new opportunities to tailor our messages in real time and engage consumers directly with our content," Aedamar Howlett, Coca-Cola Great Britain and Ireland marketing director.
The new Piccadilly Lights are scheduled to relaunch in autumn 2017.
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Art + Public Outdoor Project = ArtPop!
Art Pop Street Gallery
By Staff Writer
December 20, 2016
ArtPop is a program that promotes local artists' work through available media space. This program is made possible by generous donations of space from the OOH (Out of Home) advertising industry. Local media companies partner with local arts groups to create the ArtPop program. Work is juried, voted on and promoted in the market on available media space to a limited number of artists who are chosen for the program.
Program Details:
This program is open to individual artists from any discipline (just think creatively about how you can best represent your work visually!) ages 18 and up. You will need to crop your work or design your art to fit the rectangle space for the given billboard dimensions. ArtPop can not be responsible for the cropping of your art.
Each city submission process may vary but typically CaFE' or CallforEntry.org (tm) is used. Should your work be chosen you need to be able to supply a high res image for printing purposes.
Vinyl could be potentially anywhere in the participating billboard market coverage area. There are no guarantees on locations, as they could be anywhere for any length of time, and vinyls will rotate across available locations in the market on a space available basis.
There is limited to no costs to artists. The participating billboard company will provide the available billboard space and someone must cover the cost of production for the selected artists' vinyls.
Artist Selection Process:
Artists are selected through a competitive submission and jurying process along with a potential public vote.
If you're inspired to make a charitable donation, visit crowdrise.com/artpopstreetgallery or make checks payable to ArtPop and mail to P.O. Box 5322 Charlotte, NC 28299.
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