• Timeless Skin Solutions
  
• HER Realtors-Matt & Tracey Dixon
  
• Pataskala Rotary
  
• Licking Memorial Health Systems
  
• Pataskala Grace
  
• Kroger
  
• The Peterson Companies
  
• PBJ Connections
  
• Mr Appliance
• Diane Grove
  

The annual Shop with a Cop Christmas Shopping event will be held Dec. 15th at the Target Store on E Broad St., Blacklick, for children of families that would not otherwise have had a Christmas.  The Pataskala PD (PDD) and Pataskala Citizens' Police Academy Auxiliary Assoc. (PCPAAA), have participated in a number of fund raisers through-out the year, along with donations provided by the community.  Currently there are 21 contribution collection containers in stores in the Pataskala area.  All contributions are directly committed to this annual event.

The children, families, police officers and PCPAAA members will enjoy a dinner at the Church on the Rock following the shopping prepared by church member volunteers.

The PPD & PCPAAA wish to extend our gratitude to all that contribute to this annual event.  With each of your contributions you have put smiles on little faces, with excitement and joy on Christmas morning.

 Thank You!!

PPD, PCPAAA Members, Church Volunteers & Mayor Mike Compton

The Key to Local Marketing: Blending Online and Offline Nov 17, 2016 by Larry Alton 

Any business that believes marketing can be divided into neat little categories is destined for failure. There’s no such thing as an online marketing strategy and an offline marketing strategy. Local marketing requires a unified effort, regardless of the medium.

The Rule of Seven

The rule of seven is one of the classic principles of marketing. It says that, in order for a prospect to become a customer, they must see your offer at least seven times. In other words, once a customer has seen a brand’s offer on seven different occasions, they have everything they need to follow through with a purchase.

While the underlying principles of the rule of seven still apply, the number will be larger in 2016 and beyond. Jay Walker-Smith of Yankelovich Consumer Research points out that the average customer was exposed to just 500 ads per day in the 1970s, compared to 5,000 ads today. As a result, the rule of seven may as well be the rule of seventy.

But this is where marketers are going astray. Many assume that throwing a bunch of marketing and advertising campaigns against a wall in hopes that a couple stick is a good idea. “It seems like the goal of most marketers and advertisers nowadays is to cover every blank space with some kind of brand logo or a promotion or an advertisement,” Walker-Smith says. But should that be the goal?                                                                                                                         read more