We've encountered some criticism of thought leadership lately. Several writers, such as David Sessions in New Republic, have penned disparaging articles about it, claiming thought leaders are shallow pseudo-intellectuals peddling punditry for a fee. Are they really? Bloom Group's  Tim Parker has an answer. 

A piece of writing that's between 500 and 1,000 words can only express one idea. And to do it well, it needs a structure. David Rosenbaum describes one that works every time to grab the reader by the throat and keep him captive to the end. This is essential reading for anyone who writes blog posts and wants people to read them. 

Bloom Group turns expertise into recognition and revenue.

We help firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences.