Monthly Newsletter           Second Half of Month
October 2017
10 FAQs: WHY PODCASTS ARE IN

1.   Why do a podcast?
Podcasts listenership is growing from 10-20% a year! This medium increases your exposure and optimizes your traffic generation.

2. How do you reach your listeners?
Simple. Social media marketing is key – use Facebook, Linkedin, Twitter, newsletters, announcements

3. How do listeners find my podcast?
Once you have posted your podcast, listeners can access you through online searches or podcast networks like Spreaker, Stitcher, and iTunes from any device.

4. How much work is involved?
You need a podcast series title, topics, outline and possibly a loose script. And practice, practice, practice! 

5. What should my focus/topic be?
Focus on whatever your clients and customers need most. Answer the questions they frequently ask, and focus on topics that address their common problems.

6. Do I need to have guests, and if I do, who do I choose?
Guests can definitely help you grow your audience. The more popular and well-known the guest is, the more listeners you will have. Their following now becomes yours!

7. What makes a listener tune in and tune out?
They tune in because they like what you say, how you say it, and need the information. They tune out because the content is boring, they are not getting what they need, or the technical quality is poor.

8. How do I repurpose my podcast?
You can transcribe the material and use it for a blog, create a Q&A on your website, or post podcast highlights on social media accounts like Facebook, Instagram, and Twitter.

9. How do you monetize your podcast?
Selling their own services (63%), Products (62%), Paid speaking (39%), and Advertising (31%)
(Creator Monetization Report 2017)

10.Can I create my own podcast or do I need help?
Most people don’t have the time or expertise to do the technical work. The right coach helps make you make that first leap, and create compelling, engaging content for your listeners.









"The Patricia Raskin Show"  
The program that helps you turn obstacles into opportunities, challenges into solutions and
find answers to tough questions. 

WPRO - 630AM & 99.7FM
(streamed live on  630wpro.com)
Saturdays 3:00pm-4:00pm ET
Call in LIVE Toll-Free:
800-321-9776 (WPRO)
OR
 401-438-9776 (WPRO)

Mondays from 2pm-3pm ET
Call in LIVE Toll-Free:
866-472-5788
OR 
866-472-5787

www.patriciaraskin.com
patricia@patriciaraskin.com
Join our team at Raskin Resources Productions
to produce your
podcast series!


RASKIN RESOURCES PRODUCTIONS PRESENTS THE FOLLOWING PODCASTS
The Fresh Rebellion

She's on a mission to take back the lives we love from sickness due to the food we eat. Join Michelle Girasole who wants us to live a healthy, vibrant life. Listen on iTunes here

Michelle Girasole can’t unlearn what she knows about the food America has “innovated”. Now part of the food revolution, she is currently working with pioneers in the pure, organic food and local, fresh food markets. As her family grows, she fights the battle of sweets and snacks encroaching on her kids’ palettes, always encouraging strong roots for a better food source for all.
What Just Happened?!
Surviving Family Court, a podcast for those needing guidance navigating the stresses of Family Court and their loved ones. Listen on iTunes here

Tim Sweet wants to find his clients the legal answers and counsel they need. He has spent his career focusing on family law matters, and he truly puts himself in his clients' shoes, working to find the solutions that will work best for them. Through his firm, The Law Offices of Timothy M. Sweet, LLC, he represents clients in Providence and throughout Rhode Island in family law and landlord/tenant matters. Visit his website here
Ponytale Talk

Discussing topics such as breaking the glass ceiling, overcoming challenges in the workplace, and how to manage new opportunities, this CEO's podcast series provides sound advice for females in the workplace as well as anyone who is just trying to move a couple rungs up the career ladder. Listen on iTunes here

Kimberli J. Lewis,  owner of Global Business Therapy,  has over 29 International awards in marketing and leadership in her pocket, along with degrees from Webster, George Washington University and Harvard. She is a certified executive and systemic team coach, specializing in cross cultural leadership training, diversity implementation and leadership training for women. Visit her website here.
Covering Your A$$ets During Divorce

Bringing years of experience to provide her clients with objective, unbiased advice, she will be discussing tips on how to begin the divorce process, how to obtain financial independence and making a case for your support. Guest speakers include Timothy Sweet from the Law Offices of Timothy Sweet Law and Beverlee Fairbanks from The Washington Trust Company. Listen on iTunes here

Jane McAuliffe, CDFA and President of Collaborative Divorce Strategies, works with individuals, families and business owners who need comprehensive financial planning and ongoing investment advice. Her objective advice helps clients to avoid the fallout that can ensue after a major life transition; such as divorce, loss of a spouse or parent, and enables them to save what they need, manage their investments wisely, and ultimately make smarter financial decisions . Visit her website here
The Truth About Change: Focus on People to Achieve Results

With over three decades of experience in leading and advising organizations, Hilary will discuss the five steps to leading change, how to gain alignment and agreement with your management team, and succeeding at change: a change leader's road map. Listen on iTunes here

Hilary Potts specializes in strategy execution. Her work is built on a strong foundation of practical business experience, extensive consulting expertise, and deep transformational practices. She spent the first fifteen years of her career at a Fortune 500 chemical company where she held a variety of sales and marketing positions in the company’s commodity and specialty chemical divisions. She rose through the ranks to run the Polyethylene Business. Hilary earned her B.S. and M.S. in Chemical Engineering from Clarkson University. More about Hillary and The HAP Group

HOST YOUR OWN PODCAST SERIES

Share your passion and expertise with listeners.
Drive traffic to your website and increase your SEO
(search engine optimization).
Capture listeners on your podcast through social media and website promotion.
Increased avenues to search and locate your podcast.
 
Podcasts are on the rise.
  • 67 million Americans listen to podcasts monthly, up 14% from last year.
  • 42 million Americans listen to podcasts weekly, about 15% of the total US population.
  • Podcast listening growth is steady, with 10 to 20% increases annually.
 
My team and I produce your branded podcast series that is hosted on top rated podcast networks.
 
You receive:
  • An expert team with over 80 years of combined experience
  • Content development guidance
  • Coaching - before, during and after the session
  • Monitor recording session
  • Production and podcast completion
  • Uploading to a podcast network
  • An MP3 podcast of the series for your website.
 
This is a rich and comprehensive package that includes coaching, production, and broadcast. I am offering a special introductory price for the three-podcast series package for the first 60 days only!
Tune into The Patricia Raskin Show
Saturdays at 3:00pm ET
wpro_logo
Saturday, October 21st
3:00-4:00PM Patricia Raskin and Tony Jones

Patricia Raskin  will talk about how to get the best return on investment from radio shows and podcasts with talk show host and podcaster,  Tony Jones  of the Tony Jones Show. Learn about getting your message across to listeners through your own program and finding the best programs to match your values and interests. More about The Tony Jones Show
Saturday, October 28th
3:00-3:30PM RISolar Solutions - Michael Goulart
Michael Goulart,  Sales Associate for Rhode Island Solar Solutions. Rhode Island Solar Solutions is committed to providing their customers with the most effective solar energy systems available. They also pride ourselves on their exceptional service and customer satisfaction. He will discuss all of the services that they offer their customers. More about RI Solar Solutions
3:30-4:00PM Collaborative Divorce Strategies - Jane McAuliffe
J ane McAuliffe, CDFA at Axis Advisors LLC and President of Collaborative Divorce Strategies, offers the creative options, financial analysis and strategies necessary to ensure her clients obtain the most financially advantageous divorce settlement possible. She will be discussing her current podcast series, Covering Your A$$ets During Divorce, and how it has helped her both grow her brand and reach her patronage. More about Jane McAuliffe
 Monday, October 16th
2:00-2:30pm/11:00-11:30am PT  - Michael Gelb
Michael Gelb is a pioneer in the fields of creative thinking, executive coaching and innovative leadership. He will discuss his newest book, The Art of Connection: 7 Relationship-Building Skills every Leaders Needs Now. Gelb argues in this compelling, entertaining book that the meaningful relationships that come from real interaction are the key to creating innovative ideas and solving our most intractable problems. More about Michael Gelb
2:30-3:00pm/11:30-12:00pm PT  - Dr. Peter Borten
Dr. Peter Borten is a doctor of traditional Chinese medicine,and the creator of the Rituals for Living online community, as well as Dragontree, a holistic wellness brand with books, courses and spas in Portland and Boulder. He will discuss his and his wife's new book, Rituals for Transformation: 108 Day Journey to Your Sacred Life, where they argue how performing rituals elevates feelings of gratitude during the holiday season. More about Dr. Peter Borten
Monday, October 23rd
2:00-2:30pm/11:00-11:30am PT - Vincent Genna
Vincent Genna  is a world-renowned psychic medium and healer, respected spiritual teacher, and dynamic, animated speaker who receives and deciphers messages from the other side. On August 21st 2017, the U.S experienced its first solar eclipse since 1979, and Vincent will discuss the possible effects it has had on the human psyche. He will talk about the many ways one can protect themselves from the negative effects of a solar eclipse and how to turn it into an opportunity to create prosperity in all areas of life. More about Vincent Genna
2:30-3:00pm/11:30-12:00pm PT - Steven Stein
Steven Stein , clinical psychologist and founder and CEO of  Multi-Health Systems (MHS) , is a leading publisher of scientifically validated assessments for more than 30 years. Based on new bodies of scientific research, Dr. Stein will discuss how leaders can develop emotional intelligence skills to improve the workplace environment. More about Dr. Steven Stein
Monday, October 30th
2:00-2:30pm/11:00-11:30am PT - Laura Holmes Haddad
Laura Holmes Haddad recently battled stage IV inflammatory breast cancer, where her days became routine of endless scans, blood draws, procedures, confusion, frustration and exhaustion. Even after entering survivorship, life was never the same. She will discuss her new book, This is Cancer: Everything You Need to Know from the Waiting Room to the Bedroom  which includes all of her insider tips on getting through it, as well as an extensive list of patient and caregiver resources.
Patricia Presents

Check out both of her Facebook pages:
@PatriciaRaskin and @PatriciaRaskinRaskinResources
Check out Patricia's videos on her website and on YouTube
www.patriciaraskin.com

View podcasts of her latest clients, Timothy Sweet, Michelle Girasole, Kimberli Lewis, Jane McAuliffe, and Hilary Potts on the iTunes App by searching "RI Free Radio"