Keep your message brief, friendly, and to the point. If readers need to know more than you can fit here, add a link to an outside resource that covers the rest.
Place article copy here. Be sure to make the articles short and concise as people tend not to read much more than a couple of paragraphs. Place article copy here.
Think about the purpose of your email: You want readers to respond in a certain way, so use specific call-to-actions such as visit our website, shop the sale now, or sign up for specials.