HBR and Forbes.com are two of the most sought-after places for thought leaders to publish. But both reject more than 90% of the article submissions they receive. David Rosenbaum explains three keys to greatly increasing the odds. He should know. He and his Bloom Group colleagues have helped clients publish more than 60 articles in HBR and Forbes in the last few years. 

Bob Buday looks back on his three decades in thought leadership marketing, and explains four trends of importance for those in the profession today: the spread of the practice across B2B sectors; the ever-increasing battle for mind share; the continued metamorphosis of content distribution channels; and lagging evolution of content R&D approaches. 

Bloom Group turns expertise into recognition and revenue.

We help firms and individuals become thought leaders. We work with clients to develop thought leadership strategies, conduct research, create compelling content, get published in top-tier journals, write bestselling books, and present at prestigious conferences.