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Why should I care about "Negative SEO"? (Uh, what is that again?)
If you have a website and you're serious about it, you are -- or should be -- very familiar with the term SEO (Search Engine Optimisation). However, did you know there is such a thing as "Negative SEO"?
Negative SEO is the practise of using unethical techniques to sabotage a competitor's rankings in the search engines. In plain English, it's a new way of cheating to get to the top.
In the past, webmasters would focus on their own websites to get the outcomes they wanted; using methods like "keyword stuffing" to bolster their search result rankings. As the search engines got smarter, webmasters (of the shady variety) had to get more creative. Today, they now focus on competitor websites instead. If they can't boost their own, they'll drag down their competitors. Thus, Negative SEO was born.
Some of the techniques used to hurt your website include:
- Copying and distributing your content all over the internet.
- Ruining your online reputation by creating fake social profiles.
- Hacking your website.
- Building a network of spam links to your website.
- Pointing links to your website using keywords like Viagra, online poker, and many others.
- Removing the best backlinks your website has.
Unfortunately, this is a legitimate threat, and it works. Black hat forums (online "back alley hangouts") are full of stories from people who have succeeded with this technique.
So now that you know about it, what can you do? Stay tuned to the coming series of articles in the Tourism Talk newsletter and we'll discuss ways to protect your website from Negative SEO.
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 Video Production & Marketing Workshop
Creating marketing videos for your business doesn't have to be a scary process. Learn the ins and outs of marketing your business online through video on Facebook , YouTube, and through Vlogging!
From beginner to intermediate, this full-day workshop will help you
start or enhance your video marketing.
Bring your equipment (from a basic smart phone camera to a full HD optical zoom camcorder) and
learn hands-on
how to get the most out of your efforts.
REGISTER NOW, as seats for this event will fill up fast! Click the applicable link below.
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Did you know...
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Hammering Business - Finance Canada's New Crackdown
The government has just proposed the most radical tax overhaul in 50 years. We're particularly worried about the impact on business from (1) a new tax on investment income in a corporation and (2) tough new rules for compensation in family businesses
read more
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The StatsCan visitor numbers were released today for June 2017 - and while overall numbers are up, they follow a similar pattern to May.
U.S. visitation went up 7.4% over last June, bringing year to date growth to just over 3%. This is slow, but still represents almost 200,000 additional American visitors to date. In our other mature markets there has also been a bit of a slow down, with France declining again compared to last June, and also only 3% YTD growth. The U.K. is a similar story, but there was a bit of a bump from Germany. In happy mature market news, Australia continues to be way up - with a 17% jump over last June!
In emerging markets, Mexico is showing continued unsurprising growth - almost 60% more visitors than in June 2016. Brazil also has amazing growth, despite economic uncertainty in the country, and India is up almost 24% over June 2016. China shows modest growth at 9%.
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Welcome New Members
Viewfinders/Giffin Artworks -
A gallery featuring the work of Andrew Giffin.
 Painting, sculpture, photography, and jewelry. Other area talent also on display. Come for a visit. Open Wednesday - Friday 11 - 5, Saturday 10 - 3.
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Parker's Country Diner & Take Out Inc.
202 Main Street, Doaktown, NB 506-365-8990
Parker's Country Diner & Take Out Inc. Open 7 days a week Mon - Thurs from 10am - 10pm weekends Friday - Sunday 7am - 10pm.
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Unplugged A Board Games Cafe -
We are a board games cafe and no escape room business. We
have over 700 games to play, 4 no escape rooms as well as a food and drinks menu. All ages are welcome to come play games, we have no age restrictions.
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Château D'Acadie -
Whether you are travelling on business or pleasure, you will be welcomed by the  owner to this one of a kind bed and breakfast. Alive with history, we will take you back to a time when life was as simple as its pleasures. Located within walking distance of downtown and amenities, we are the perfect spot to unwind and relax for couples, solo adventurers and business travelers. Awake in the morning to a steaming cup of coffee or tea and a delicious breakfast you won't soon forget. We look forward to welcoming you to our beautiful Chateau.
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Emerit Skills Training and Certification
Tourism HR Canada is where the
emerit
training products are researched, designed, and tested. Tourism HR Canada works hand-in-hand with industry, small businesses, education institutions, and large corporate enterprises, to develop the emerit line of skill training programs.
Successful business owners and managers know that poorly trained employees have an adverse effect on customer service, leading to lost revenue, reduced job satisfaction and poor morale, which in turn lead to increased turnover and costs associated with hiring and training new staff members.
Thousands of successful tourism and hospitality professionals, working for some of the best companies in Canada and around the world, have improved their skills and knowledge and advanced their career with
emerit
.
National Occupational Standards
National Occupational Standards are manuals listing the skills and knowledge required to be successful in an occupation, and are available for a wide range of tourism and hospitality professions. Developed and validated by industry experts, National Occupational Standards represent what real employers look for in new hires, and reflect actual workplace conditions and current issues affecting the occupation.
emerit
Online Learning and Workbooks
Training is available for dozens of occupations, in easy to manage online modules, so your busy employees can focus on the areas where they need to improve. For those who prefer a more traditional approach to learning, workbooks are also available.
All
emerit
training is focused on building real skills-not just memorizing information. Training from
emerit
is flexible-it can be used in the workplace, in the classroom and for self-directed study.
Online learning offers the ultimate in easy to use, portable, and engaging professional development. Accessible anywhere, anytime, emerit online learning is self-directed, enabling employees to learn outside of work hours, using the best approach for their learning style. Best of all, no printing or shipping means no extra costs, access to training is instant, and the training is environmentally friendly!
Professional Certification from
emerit
When employees are certified through
emerit
, they earn a prestigious, national credential that identifies them as a true professional in their occupation, and recognizes the skills, knowledge, pride, and dedication they have brought to their career-and to your business.
Professional certification from
emerit
* raises professionalism and improves job performance,
* increases employee job satisfaction and loyalty, and
* reduces the costs of turnover and training.
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Emerit Helps People Get to Work
For over twenty years, Emerit has helped organizations and programs serving new Canadians, refugees, Indigenous peoples, people with disabilities, at risk youth and others facing barriers to entering the workforce gain the skills and confidence they need to find and keep meaningful employment, improve their lives and contribute to their communities. Training, certification, and labour market intelligence from Emerit are excellent resources for agencies and organizations focused on preparing individuals for employment.
Emerit's Workplace Essentials and Canadian Workplace Essentials are focused on developing the transferable skills, or "soft skills", necessary to be successful in any career. They provide insight into typical Canadian workplace culture and what is expected of an employee, and help them meet industry standards in areas including professionalism, working with others, communication, critical thinking and customer service.
In addition, occupation specific training and professional certification is available for many professions and trades that are suitable for entry level candidates. This training is available in English or French, online or as paper workbooks, and gives the learner the skills and knowledge required to be successful in the occupation through realistic examples and activities. Certification provides industry recognition of the skills and knowledge demonstrated by the learner in their occupation.
These occupations provide the starting point for many careers, and the experience they provide can often lead to advancement within the industry.
Training available includes:
For specific program needs, Emerit has the expertise and experience to provide customized training content and to license use of relevant existing training material from our extensive training library.
Labour Market Intelligence
from Emerit benefits serving agencies by providing accurate data on the current and future state of the tourism labour market. Knowing where shortages are occurring or are expected, and which occupations are affected, and typical levels of compensation and benefits by job type and location can assist agencies with career planning and job placement activities. This data is available as full reports, summary reports, or can be customized to provide specific information requested by an organization.
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Keep your finger on the pulse of Tourism!
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