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ShopperTech Update                   August 29, 2017 - Volume 8, Number 8
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In This Issue
DIGITAL SOLUTIONS: In the Digital Age, What Does it Mean to Be a Retailer?
WEBINAR: The Bold Approach to Couponing that Brands SHOULD Be Taking
MOBILE MARKETING: Beaconing: A New Way to Connect with Customers
STI MARKET WATCH

 

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DIGITAL SOLUTIONS



Most of us can agree that the retail industry is in the middle of a huge transformation: Stores are changing their footprints, consolidating, and scrambling to figure out how to keep up with the needs and wants of the modern shopper. They're looking for ways to seamlessly marry e-commerce with in-store shopping to create a cohesive experience. They're seeking the latest technologies that will help them stay ahead of trends.

But what changes will make a difference when it comes down to what's important - sales? ...


STI WEBINAR

The Bold Approach to Couponing That Brands SHOULD Be Taking

Technology has created many new couponing options, and most brands are adding these tools incrementally vs. taking a results-oriented approach to setting their promotion strategy. What's holding brands back? Brands recognize the volume spike they see with traditional newspaper coupons, but most share payout concerns.

This presentation by Chris Frericks of Quotient explores how brands could be extracting benefits from new coupon vehicles to move more volume while reducing overall coupon investment.

Click on the screen below to view this presentation from our recent virtual LEAD Marketing Conference:





MOBILE MARKETING
                                        
Beaconing: 
A New Way to Connect with Customers

By Sam Cinquegrani

Walking down a crowded street is different now than it used to be. What has changed? Shoppers on promenade are still purposeful and engaged, and look happy. But they're not looking up or catching your eye anymore. Now they all have their eyes down, looking at... their phones.

In 2017, for the first time, better than half all consumers in the U.S.-- more than 95 million Americans --  will make a purchase on their smartphones. Grocery retailers know as well as anyone how pervasive smartphone use is, and those without an online presence are feeling woefully left behind. There's a new in-store technology, however, that can help brick-and-mortar retailers connect the brands they carry with shoppers in-store, via their phones. It's called beaconing. ..


 
MARKET WATCH

 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is  an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include What's Inside Italian Supermarkets?, Our Risky Love Affair with Hot Dogs, and  Let's Scream for Ice Cream.
 
CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data 

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.



Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS

 

VideoMining
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CORPORATE MEMBERS                             ALLIANCE  PARTNERS

Gladson                                                        Saint Joseph's University 

Inmar                                                             Center for Advancing Retail & Technology

InContext Solutions                                       GS1

Profitero                                                        VSN Strategies

ProLogic Retail Solutions  

Relational Solutions