We conducted a small survey to ask channel sales and marketing executives "What are the top trends that you believe will most impact your revenue from channel partners over the next three years?" Three trends accounted for a third of the responses: consolidation, the rate of macroeconomic or industry-specific growth and margin pressure (from multiple sources). However, almost half of the respondents voiced unique issues ranging from the effectiveness of new branding/marketing initiatives to the impact of buying groups to the results of channel training and education.