Jim and Debbie Ziegler are Bringing Internet Battle Plan XXI (21) to Atlanta in January... with 20 Industry Experts on stage in two days.
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Produced by Jim and Debbie Ziegler |
As Always, Dealer Principals and General Managers Attend Free just call Jim 770) 921-4440 (Eastern Time)
We'll be showcasing 20 expert speakers including Jim Ziegler, CSP, HSG. the #AlphaDawg himself.
THE DAWG HIMSELF ONSTAGE AT BATTLE PLAN XXI
Nationally recognized Industry Authority, Magazine Columnist, Professional Speaker, Dealer Advocate and Car Business Icon...
Jim Ziegler, CSP,HSG
. The
'Alpha Dawg Hisself'
will take the stage with his provocative highly controversial presentation...
"20 Things I'd Do Immediately If I Bought Your Dealership Today"
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Jim Ziegler,CSP, HSG |
Jim Ziegler, The Alpha Dawg has performed this presentation at three major automotive conferences in 2016 and this content has fueled a lot of conversation and debate.
Experience Industry Icon, Jim Ziegler, the Alpha Dawg, "Flamboyant, Controversial and Outrageous, nothing held back, tells it like he sees it. The man takes no prisoners as he names names and takes numbers, praising the good guys and calling out the bad guys. See the Alpha Dawg unleashed on stage as he lets it all loose.
Many dealerships are using it to provoke discussions in their management meetings. Not everyone will be happy with Ziegler's in-your-face style of telling it like he sees it as he discusses who to hire, who to fire, what vendors to cancel and what vendors to hire. What process changes dealerships need to make, what dealers need to start doing with sales marketing, and what they need to stop doing: The man is going to draw the blueprint that you can use to crush competitors who weren't smart enough to buy a ticket to this conference.
www.InternetBattlePlan.com
Internet Battle Plan XXI (21)
www.InternetBattlePlan.com
This conference will cover every aspect of Internet Sales and Technology Marketing, Advertising, Web Conversion, Phone Skills and Video, BDC Management and Data-Mining for Retail
Automobile Dealerships with experts in every subject.
Every Attendee will see and hear all of the speakers in a one-room format. NO Breakout Sessions.
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| All Speakers in the Same Room |
Jim and Debbie have done it again!
We're bringing the entire gang back to Atlanta for a spectacular event in January. There will be a lot of pre-conference activity as we continue to line up even more talent and sponsors.
www.InternetBattlePlan.com
Our Featured Opening Speaker,
Bobbie Herron
is the Director of Dealer Marketing of ZMOT, Digital Velocity, a company wholly owned by the Cardinale Automotive Group.
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Bobbie Herron from ZMOT Opening Featured Speaker |
The Cardinale Group is the number two Internet Sales Group in the Entire Country, rapidly closing in on Number One. She'll be sharing the formula and the "Secret Sauce" that makes ZMOT and the Cardinale Group so ultra-successful.
Bobbie's featured presentation at Battle Plan 21 is...
"Predictive Profit! - Maximize Your Sales & Performance Utilizing Your Active Data"
Herron says,
"Any dealership can achieve incredible numbers, regardless of the economy, with management-driven predictable and sustainable processes."
This session is primarily management focused and will greatly benefit Dealer Principals, Senior Leadership, Platform Executives, General Managers, General Sales Managers and Internet Management.
EDMUNDS IS IN THE HOUSE AT INTERNET BATTLE PLAN XXI
Edmunds.com is bringing it with a dynamic presentation with two speakers onstage at the same time. You really do not want to miss this informative and actionable presentation. There will be TWO
Edmunds.com executive presenters delivering the presentation....
Car Shopping is Changing Fast, Don't be left in the Dust
Katti Fields, V.P. Product Development & Operations
Katti joined Edmunds in 2001 as the Web Production Manager and through
her long tenure has led project management, strategic planning, product and sales operations functions. Recently her focus has shifted to leading development of a portfolio of next generation mobile products for car shoppers. Katti also oversees the company's Dealer Operations function, which provides industry-leading service to our dealer partners to ensure they maximize the ROI from their partnership with Edmunds.
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Rae Selvey, Executive Director, Dealer Sales & Development
Rae boasts 30 years of auto industry experience ranging from Sales to
General Manager within franchised stores as well as key sales management roles within automotive vendors and OEMs; She joined Edmunds in 2011, and her knowledge and expertise in digital marketing, combined with retail experience have helped her successfully lead the sales team.
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Car Shopping is Changing Fast, Don't be left in the Dust
Edmunds is the leading car information and shopping platform, connecting dealers with buyers and influencing over $232B in car sales. We make it our business to know everything about car shoppers and their behavior, always there at every stage of the car shopping journey, and helping them find their perfect car. Dealers can tap into an array of innovative tools to more seamlessly connect with in-market shoppers.
This session will cover:
Understand the changing needs of today's car shoppers and the increasing preference for message-based communications.
Learn about technology innovations in chat and messaging that are poised to impact automotive retail and how you can keep pace.
Learn how to leverage the Facebook platform with proven custom audience targeting that expands the reach of your dealership and acquires new shoppers.
Understand the importance of having tools that help your brand be front and center at every stage of the customer car shopping journey.
Sean V Bradley Csp
returns to Battle Plan with a kick-ass presentation that will light up the audience. Sean will be presenting:
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Sean V. Bradley_ CSP |
The Internet And Phones Are The New Showroom And The Key To 88 Million Millennials
S
ean V Bradley Csp
is going to share 17 years of experience in
Mastering Phone Sales Processes.
By attending this session at Internet Battle Plan XX, you will have all of your questions answered.
Highly energetic speaker and creator of game changing software... Sean V. Bradley, CSP, MDSG, from Dealer Synergy, is always pushing the limits. As a TOP Automotive trainer, Sean continues to lead the way when it comes to maximizing online tools and resources to increase returns from Internet departments and BDCs.
Prepare to be dazzled as he unveils his newest innovation, Money Mind Mapp the Automotive professionals GPS for Success. This financial analysis, forecasting and projection tool is poised to change the way production is measured in dealerships. Expect Sean to deliver an impactful and action packed presentation at
IBP XXI.
- Learn what attrition is and its impact on your dealership
- Learn how to transform employees into entrepreneurs
- Learn to equate training resources into net profits
OMG! Barlow's Back! Brian Barlow from The Pineapple Crush Advertising returns to Battle Plan
as the most eccentric, off-of-the-wall personality we've all come to know and love. His message is entertaining and informational and you'll be on your feet cheering when Brian does his thing.
Content - content - content - content, Barlow is all about advertising effectiveness, genius? or... totally committable? You'll love Barlow.
Brian will be presenting:
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Barlow's Back |
Your Baby is Ugly
- Advertising & branding are dead, engagement and bonding are the NOW!
- How to use facebook as a TV channel instead of a posting board
- The signs you've made bad creative decisions start and stop with you
- How to make your baby pretty using creativity to engage
- The difference between Advertising & Engaging and its impact when managed efficiently
Penn and Teller? Batman and Robin? The Lone Ranger and Tonto?
Gifford and Raines?
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The Power Players from DealerOn signed on as speakers and sponsors. That's right
Greg Gifford is t
he SEO Guru and his partner, the Bad Boy Favorite, Shaun Raines
, will be among the featured speakers with high content, delivering extensive value to dealers. Gifford and Raines will be presenting two separate presentations on SEO, SEM, PPC and website conversion. These guys are two of the very best of the best.
You'll become a 'Raving Fan' with Your Hair on Fire after seeing and experiencing their phenomenal presentations.
The Bad Boys of Digital - Gifford and Raines,
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Gifford, Raines and Koenig OMG! |
DealerOn is a Premier Website and SEO/SEM Services Provider.
Only the best companies are featured at our conferences.
www.InternetBattlePlan.com
Christopher Scott Herman, President of Herman Advertising i
n Fort Lauderdale, Florida, is a veteran of the retail automotive advertising and marketing industry.
Having had the unique opportunity to work on both the agency and dealership
sides of the business, Chris Herman commands a strong sense of the operational needs of a dealership and the creative solutions dealers need to successfully market their business.
Chris Herman (pictured here with the Alpha Dawg at a previous Battle Plan) will be presenting...
12 Steps to Success....
Prioritizing Your Marketing
Efforts
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Chris Herman
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In our current marketing landscape, it can be difficult for dealers to make sense of the limitless channels with which they can market their dealership. From digital to traditional, dealers have hundreds of avenues with which to communicate their unique message. This presentation will help dealers prioritize their marketing efforts through the use of:
- Logical real-world analogies that all dealers will relate to
- Insight into modern techniques backed by results driven data
- Examples of how dealers can support digital efforts with traditional advertising for maximum results
Chris is among the most popular and requested speakers from previous Battle Plan appearances. If you're looking to dramatically improve sales and traffic, pay attention to Herman's presentation at Battle Plan.
www.InternetBattlePlan.com
You're gonna love Stacey Ellison.
Stacey's gonna Blow Them Away...
We've Got Incredible Content from Stacey Whitlock Ellison from
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Stacey Ellison |
BDCMax.
Stacey is a super-performer, Record-Breaking BDC Manager and
Her Data-Mining Skills are Legendary.
She has recently left a highly successful retail BDC Management position to partner with AutoMax forming her new company BDCMax.
Stacey Whitlock Ellison
will be presenting twice, that's right...
TWO featured presentations.
Her second presentation on behalf of
Dealer Socket
will be entirely about data-mining, equity mining in the BDC for superior sales and service featuring Dealer Socket's Revenue Radar. Dealer Socket will be represented at Battle Plan by Reuben Muinos.
Stacey Whitlock Ellison is available to come to your dealership and completely structure your BDC and Train.
She'll be delivering a high-content, high impact program. Stacey will be revealing the insider secrets of BDC and Data-Mining at Internet Battle Plan XXI.
www.InternetBattlePlan.com
David Regn
, co-founder of
Stream Companies
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David Regn |
, a traditional and digital agency, featuring a full production suite, a complete web development team capable of building and managing large scale websites, and a team of experts handling SEO, SEM, & Social Marketing.
Another Power-Player on the Program, David Regn,
and his entire staff are registered
"Google Partners"
with expertise in all search providers, Bing, Yahoo, etc.
David has been a favorite at previous Battle Plan Conferences with an in-depth deep-dive into
All Things Google.
You'll appreciate his style and the way David simplifies and explains the complexities of Google in a non-complex understandable format.
Here's Some More Super-Exciting News...
Elise Kephart Adame, from The Elise Kephart Experience...
she's back on the program. As you may know, Jim and Debbie Ziegler think of Elise as the daughter we wish we had.
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Elise Kephart-Adame |
Elise Kephart-Adame is a great wife, mother of two and the ultimate super performer in the Car Business.
She has been a star performer at six Internet Battle Plan Conferences. Her life balance is a joy to watch. #AlphaDawg Jim Ziegler named Elise
The YouTube Diva years ago, and now; she's still cutting edge, way out there ahead of the industry with Video Response BDC and Internet Marketing and Sales. Her company,
The Elise Kephart Experience is available for in-dealership consultancy and training.
At numerous industry conferences
Elise Kephart Adame i
s always one of the most discussed and praised by the audience. She's promising to deliver great value usable and doable information again with all new content presentation...
"ONE."... One camera. One minute. One change you should be doing right now to increase your connections online.
From our friends at
AutoAlert
we have the addition of Julian Johnston
Maximizing the Data in your Dealership to provide the ultimate profit.
Communication is imperative to increased profitability now, more than ever.
www.InternetBattlePlan.com
Julian Johnston
, Senior Director | Product Consultants
for AutoAlert.
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Julian Johnston
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This is going to be one of the most relevant presentations at the event. If you're interested in Equity Mining and Data Mining, don't miss this dynamic session.
Julian
will be presenting...
Buried Treasure: Finding the Profit Hidden in Your Database
Today's marketplace is full of savvy consumers who are eager to be in charge of their own customer journeys. Dealerships that focus on existing customers - retaining those who have previously purchased from them - will gain an edge over their competitors. After all, it's tougher and more expensive to gain new customers than it is to retain those who've already purchased from you.
Successful, cutting-edge data mining involves communicating ongoing, consistent value to your customers. Rather than simply unearthing shopper details, dealerships must implement a comprehensive platform that includes targeted messaging, real-time reporting and tracking, as well as individualized offers in order to reach the right customers at the right time.
Super-Achiever, Digital Guru, Manager of some of the most successful dealerships in the cyber world, Eric Miltsch
is the co-founder of
DealerTeamwork and
VP of Auto Outlets USA.
Eric Miltsch
is a successful automotive professional specializing in search, social, & mobile marketing strategies.
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Eric Miltsch |
As DealerTeamwork's Chief Marketing Officer, he drives the brand strategy, product communications and all other marketing activities. NOT Theories but rather actual best practices they use in their dealerships.
He's been an active member of the retail automotive community for over 10 years and speaks at such events as NADA, DSES, IBP, ReThink at Google and many others. Eric enjoys leading by example educating car dealers and sharing his real-world experiences to help continuously improve their performance. Eric has had the opportunity to consult with dealerships ranging from the largest groups in the nation t
o NAIDA Top 50 dealers.
His dealership experience includes helping build
Auction Direct USA into the #1 Independent Dealership in the USA for three years running
; ADUSA was also the #1 fastest growing company in Rochester. He's currently a partner in a new, fast-growing independent dealership which opened in 2015,
Auto Outlets USA, and now has three locations in Rochester, NY.
Eric will be presenting: Learn how to create a significant
competitive advantage using your offer data!
Change the way you manage your marketing and get more buyers to see your vehicles.
Eric Miltsch will show you what's wrong with today's marketing processes and how your vehicle merchandising efforts can be improved to create real results.
Uh-Oh, It's about to get Rowdy!
As if Raines, Gifford and Barlow aren't enough insanity.
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Mat Koenig |
Fasten your chinstrap and buckle in! Totally Insane, over the top and Off The Wall: Never know what he's going to say... High Energy, Great Content, Our Audience Always Loves This Guy...
Jim's friend and colleague,
Mat Koenig
, will be hitting the stage with more high-content and usable information.
One of
Mat's Companies is Buscador de Auto.
Buscador de Auto is
a company specializing in Spanish-Language websites and marketing to the Spanish Speaking Consumers. His presentation, "Press 2 For Spanish"
will be eye-opening and will show dealerships new avenues to generating huge added sales and revenues.
Mat is also CEO of Konigco.
Jay Skowron, the reputation management master, is the founder and principal of DealerDefender
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| Jay Skowron and Elise Kephart-Adame |
Jay will be presenting:
Why Online Reviews Matter (Yes, Even Yelp!)
(He's just doing this because he knows Jim Ziegler despises Yelp!)
Jay will discuss:
- Why you get bad reviews
- Why you need to respond to them
- How to handle unfair reviews
- How to head off bad reviews at the pass
- And more!
This entertaining and high-energy presentation will leave you with a sense of control over your online reputation that you can put into action immediately - even right from your phone!
PLUS, there will be a four participant Panel on Data Mining and Equity Mining, Sales and Service.
...AND,
there's great Entertainment... Jim and Debbie Ziegler are excited to announce
The Celebrationist,
Dan Blankowski
~ "The Party Animal" ~ Dan wil be performing as DeeJay, EmCee, and Karaoke Leader.
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Dan Blankowski Party Animal
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Dano Blankowski, the Party Animal and Celebrationist
is our GO-TO Guy for Excellent Parties and Mass Insanity. Dan will be there for the cocktail reception with great drinks and food AND Karaoke... You heard me; we got a Cocktail Party with Food and Karaoke at Battle Plan....
Battle Plan 21 is also a celebration of Jim Ziegler, the Alpha Dawg's 70th Birthday and 41st year in the business.
AND ...
James A. Ziegler, #
AlphaDawg himself
will take the Karaoke microphone onstage
doing his Johnny Cash Medley in his best Johnny Cash Voice
AND (If you prod him a little) The Dawg Might also perform his famous
"Bob Dylan" impersonation Karaoke.
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Jim Ziegler singing Karaoke -Simply Irresistable - at Battle Plan Cleveland with Alpha Dames Dancing Behind Him
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That's Internet Battle Plan XXI (21) at the Crowne Plaza, Mid-Town, Atlanta (across the street from the Varsity)
Lunch and Breakfast will be Provided to Attendees compliments of eLead1One CRM.
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| Cocktail Reception and Karaoke Party at Battle Plan |
January 10th and 11th.
www.InternetBattlePlan.com
CALL JIM (770) 921-4440 f
or more info or group rates 9-5 Eastern Time or go to the website to Book hotel and register.