Last week, the Ministry of Tourism, Culture and Sport announced the government's new Strategic Framework for Tourism in Ontario.
The framework signifies a shift in the way government and industry work together and will encourage collaborative and innovative approaches to tourism that are focused on our shared goals.
It is the next step in the government's commitment to ensuring the industry is best positioned for success in the global market and will build on the success of our tourism investment initiatives. The framework will also serve as an important tool to guide our work as we maximize the growth and competitiveness of Ontario's tourism sector.
Over the next five years, the framework will:
- build more alignment and efficiencies in Ontario's marketing system
- enhance tourism's economic impact through our regional tourism approach
- develop the tourism workforce with our industry partners
- improve Ontario's business climate by including tourism as the 7th sector in the government's Red Tape Challenge.
