The Enduring Relevance of Reach.
  A number of important brands have begun to rethink their digital strategy, with a mix of reach and on-target in mind. Even digital-originated brands are increasingly investing ad dollars on traditional media in order to attain greater reach and create scale.
  But regardless of sector, they have all invested in reach as a way to reach consumers and increase brand awareness.

  For years, the pitch from a newspaper's sales team to its local auto dealers was simple: pay us a price and we'll give you the ad space. Whether or not the advertisements displayed in a newspaper actually translated to cars being sold off the lot mattered very little. After all, the dealers didn't necessarily have much choice.
  Fast forward to 2016, and the landscape of the automotive advertising industry, like every other advertising category, poses a laundry list of challenges for newspapers. What was once a powerful partnership between publishers and auto dealers has since been strained as consumers face a flood of different car shopping options online.
  However damaged the relationship may be, the steps toward regaining automotive advertising revenues back isn't an insurmountable task. In fact, the healing process for many newspapers and their local auto dealers has already begun.

  Consumers continue to increase their time spent consuming digital media, while advertisers continue to increase their ad budgets into digital channels.
  The influx is not expected to let up in the near future. The US digital advertising industry will continue to experience remarkable growth through 2021 to reach nearly $100 billion in annual revenue, driven primarily by the sustained migration of ad dollars from traditional TV to digital video and the continued increase of social spending. 

  News isn't free, and the faster we get to this realization as media companies, the better we will be as an industry.
  Covering the news of the day costs money. It takes resources to employ a professional reporter, buy equipment, maintain a printed paper and website, and basics like turning the lights on every day.

  Yet another mess-up in metrics raises fresh doubts about its numbers.
  It's happening again. And media people are really starting to get miffed.
  For the third time in three months, Facebook admitted to miscalculating its metrics, disclosing the problem in a blog post.
  This time the glitch was nowhere near as problematic as the last two were for advertisers. The issue relates to miscounting of emojis and likes of live videos, as well as discrepancies in the numbers reported for web links.
  However, even though the problem won't really impact advertisers, buyers say it's a reminder that they need to stay vigilant about all digital data.

  As hard as it is to believe, 60% of very small businesses (made up of one to five people) still don't have a website, according to a survey by RedShift Research. And as you might expect, companies without a website will more than likely remain invisible to people searching for immediate solutions and products via mobile. So get that website; do not be left behind.
  In the U.S., more than 90% of adults have mobile devices, according to Pew Research Center, and most of the time they are kept within arm's reach. One of the great advantages of mobile is the connection small businesses can make with those consumers while they're on the move.

  Global spending on social media advertising will overtake newspapers within the next four years, according to the latest media expenditure forecast from ZenithOptimedia, released on Monday. While impressive, it's worth keeping in mind that the apparent shift in favor of social media is also partly the result of continuing declines in print ad spending.

  Self Magazine is going all-in on digital. The woman's publication says its February issue will be its last regular print production, with the exception of occasional special issues based on health and wellness topics.
  The move to an all-digital publication isn't surprising at a juncture when print advertising continues to be challenged as marketers shift their ad spending to online, mobile and video. Condé Nast is the magazine arm of closely held Advance Publications Inc.

  SiriusXM signals interest in the internet radio company.
  Nine years ago, when rival satellite radio services Sirius and XM were both gaining subscribers while bleeding money, the two merged into one in an attempt to stem the bleeding.
  The strategy worked. The combined company has become profitable and recently hit a new high in subscribers.
  Could Sirius XM help another struggling digital audio company? We may soon find out.

  People are starting to chop their subscriptions to save money.
  When you think of cord cutting, you undoubtedly think of people giving up their subscriptions to pay TV in order to save money.
  But it may be time to broaden that definition.
  There's new evidence that people are cutting the cord on something else as well - broadband internet.
  The finding comes in a new report from Ovum, a media and telecom research firm, which notes that several companies have seen more than one quarter of decline in broadband.