Many farmers choose to market and sell their products directly to consumers. While some set one price for the duration of a market, others change their prices according to their costs of production or to match prices of other vendors in the market. All of these strategies present challenges in maximizing revenue for the producer, often times resulting in missed opportunities to realize more income.

      In response to this pressing issue, Cornell Cooperative Extension has designed a project seeking to provide vendors across eastern NY with timely farmers  market price data summaries that examine regional variations in the pricing of the same seasonal products.

      To fulfill the goals of this project, Cooperative Extension staff will be travelling to markets each week to record the prices of products. Aggregating these prices will then allow staff to determine regional differences and opportunities to increase price. This data can be used by farmers to adjust prices and, therefore, increase revenue and profit.

      CCE's Farmers Market Summary Reports are merely one of many ways vendors and farmers, such as yourself, can receive this information in these upcoming months! Look for CCE staff at your local market to receive flyers, or follow us on Facebook and other social media sites based off your region!