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7/3-7/9 Farmers Market Price Summary E-News
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Many farmers choose to market and sell their products directly to consumers. While some set one price for the duration of a market, others change their prices according to their costs of production or to match prices of other vendors in the market. All of these strategies present challenges in maximizing revenue for the producer, often times resulting in missed opportunities to realize more income.
In response to this pressing issue, Cornell Cooperative Extension has designed a project seeking to provide vendors across eastern NY with timely farmers market price data summaries that examine regional variations in the pricing of the same seasonal products.
To fulfill the goals of this project, Cooperative Extension staff will be travelling to markets each week to record the prices of products. Aggregating these prices will then allow staff to determine regional differences and opportunities to increase price. This data can be used by farmers to adjust prices and, therefore, increase revenue and profit.
CCE's Farmers Market Summary Reports are merely one of many ways vendors and farmers, such as yourself, can receive this information in these upcoming months! Look for CCE staff at your local market to receive flyers, or follow us on Facebook and other social media sites based off your region!
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Important Notes About Project Data
- Check out some of the price averages for new products being tracked in July! New products include...
BREAKFAST SAUSAGE
GROUND LAMB
LONDON BROIL
PORK TENDERLOIN
SKIRT STEAK
HONEY
- Products labelled as NC determine that those are the average prices for products produced using non-conventional methods. This includes organic, natural, grass-fed, etc.
- Spaces left blank conclude that not enough data was available for that product to provide an accurate average for the week
- Regions are defined as the following! Find your county to see where you fall!
CAPITAL REGION:
This region is defined by counties including Schenectady, Albany, Rensselaer, Columbia, and Greene.
MID-HUDSON REGION:
This region is defined by counties including Putnam, Ulster, Dutchess, and Orange.
SARATOGA LAKE GEORGE REGION:
This region is defined by counties including Washington, Saratoga and Warren.
NORTHERN REGION:
This region is defined by counties including Clinton, Jefferson and St. Lawrence.
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Vegetable Summary
This summary includes pricing data on eleven varying vegetable products. These products are tracked and recorded depending upon the growing methods used during production: Conventional vs. Non-Conventional.
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Capital
Region
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Mid-Hudson Region
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Saratoga/ Lake George
Region |
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Northern
Region |
| Product |
Unit |
Average Price
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Average Price |
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Average Price |
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Average Price |
Beefsteak
Tomatoes
|
lb. |
4.23 |
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3.50 |
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| Beefsteak Tomatoes NC |
lb. |
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4.13 |
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3.00 |
Carrots
|
bunch
|
2.50 |
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| Carrots NC |
bunch |
3.50 |
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3.13 |
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3.17 |
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| Cherry Tomatoes |
lb. |
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1.99 |
| Cherry Tomatoes NC |
lb. |
5.00 |
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4.00 |
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10.00 |
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| Heirloom Tomatoes |
lb. |
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| Heirloom Tomatoes NC |
lb. |
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| Red Potato |
lb. |
4.00 |
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| Red Potato NC |
lb. |
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2.00 |
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4.50 |
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| Russet Potato |
lb. |
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| Russet Potato NC |
lb. |
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2.00 |
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3.00 |
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| Salad Mix |
1/2 lb. |
3.00 |
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| Salad Mix NC |
1/2 lb. |
5.08 |
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4.64 |
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| Shelled Pea |
pint |
3.00 |
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3.00 |
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4.00 |
| Shelled Pea NC |
pint |
4.00 |
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| Sugar Snap Pea |
pint |
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4.00 |
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2.75 |
| Sugar Snap Pea NC |
pint |
3.72 |
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3.00 |
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4.60 |
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3.00 |
Sweet Corn
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dozen |
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| Sweet Corn NC |
dozen |
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| Yellow Potatoes |
lb. |
4.00 |
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| Yellow Potatoes NC |
lb. |
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2.00 |
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4.00 |
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Fruit Summary
This summary includes pricing data on three fruit varieties. These products are tracked and recorded depending upon the growing methods used during production: Conventional vs. Non-Conventional. Check out the averages of one of our newly tracked products: Honey!
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Capital
Region
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Mid-Hudson Region
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Saratoga/ Lake George
Region |
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Northern
Region |
| Product |
Unit |
Average Price
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Average Price |
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Average Price |
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Average Price |
| Blueberries |
pint |
4.44 |
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4.13 |
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3.00 |
| Blueberries NC |
pint |
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5.00 |
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4.00 |
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3.38 |
| Honey |
lb. |
8.25 |
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7.50 |
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5.50 |
| Honey NC |
lb. |
7.00 |
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6.00 |
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| Raspberries |
1/2
pint |
6.50 |
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4.00 |
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4.00 |
| Raspberries NC |
pint |
3.00 |
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4.00 |
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| Strawberries |
pint |
4.33 |
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5.00 |
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| Strawberries NC |
pint |
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5.00 |
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Meat Summary
This summary includes pricing data on six varying cuts of meat.
These products are tracked and recorded depending upon the growing methods used during production: Conventional vs. Non-Conventional. Be sure to check out our new cuts of meat this month!
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Capital
Region
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Mid-Hudson Region
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Saratoga/ Lake George
Region |
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Northern
Region |
| Product |
Unit |
Average Price
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Average Price |
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Average Price |
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Average Price |
| Breakfast Sausage |
lb.
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9.53 |
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Breakfast Sausage
NC |
lb. |
7.93 |
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9.50 |
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9.40 |
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| Ground Lamb |
lb. |
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| Ground Lamb NC |
lb. |
9.00 |
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11.00 |
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11.50 |
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| London Broil |
lb. |
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| London Broil NC |
lb. |
10.35 |
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10.75 |
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8.17 |
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| Pork Tenderloin |
lb. |
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Pork Tenderloin
NC |
lb. |
17.90 |
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10.00 |
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17.97 |
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| Skirt Steak |
lb. |
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9.00 |
Skirt Steak
NC |
lb. |
14.68 |
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16.00 |
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10.99 |
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"Farmers Markets Go From Sidewalk to Hotel Lobby"
April 18- Shivani Vora explores one of many recent growing trends in
city agriculture. Select hotels around the United States are integrating farmers markets into their luxury stay for guests. Cooking demonstrations, beer and wine tastings and room deliveries are just a few of the extravagances. Other hotels are using
the markets as an open community event, drawing
residents
into the building to engage with one another and learn about clean, healthy eating
. Check out the whole article
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A Letter From Our Staff
Steve Hadcock is a dedicated member of the Capital Area Agricultural and Horticultural Program. Working in entrepreneurship and market development, Steve has engaged in several programs around the Capital Area in an effort to promote the success and growth of agriculture.
Hadcock was one of many who originally came up with the idea of frequent farmers market price reports. When asked why he had invested time and effort into launching such a project Steve stated, "Several of us felt that farmers might be "leaving money on the table" when it came to setting prices for what they charged at farmer's market. There is no NYS data on what is being charged at farmer's markets to use as a benchmark. The Cornell Cooperative Extension Summer Intern Program looked like one way to start collecting and publishing farmer's market pricing data." This allowed for intern, Lindsey McMahon, to join extension staff for the summer.
Though price summaries have only been regularly released for a mere month, they are already increasing in dimension. "You may notice this week that some items have been replaced with other items sold at a farmer's market," says Hadcock. "What mostly has been changed is meat items. In talking with meat vendors at farmer's market, Lindsey has learned that they are interested in what is being charged for other meat products. Also, the price charged for meat items does not change at all from one week to the next. We have listened to the requests from vendors and have changed up what meat items we are going to track for July. We had a request to track honey (one pound units) as well. So we have added honey to the list. You will also note some changes on the fruit and vegetable side. As the main growing season for some crops passes, some other crops may be added."
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For More Information About the Project Please Contact....
Lindsey McMahon Steve Hadcock
Summer Intern CAAHP
Market Development Educator
(518)828-3346 x205 (518)828-3346 x106
Jesse Strzok
ENY Production Economics Specialist
(518)746-2419
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