Santa Clara Convention & Visitors Bureau 
  eNews - November 2016   
Here are a few highlights from the ongoing work at the Convention & Visitors Bureau (CVB).
CVB Social Media Wins eTourism Award

The CVB's Visit Santa Clara Facebook page has been recognized nationally among its peers. The Travel Vertical, an e-tourism industry online publication, has singled out the Santa Clara CVB's Super Bowl post as one of the nation's top destination shared posts of the past year. It's cited as a good example of how emotion drives social media sharing.

Visit The Travel Vertical to view the article.

CVB Hosts Pacific Rim Travel Buyers

CVB staff recently hosted over 20 Pacific Rim and other San Francisco based travel buyers to a presentation and reception on "What's New in Santa Clara!" Buyers representing Japan Travel Bureau, Nippon Express Travel USA, Hokubei Tours, Unicom Consulting, Ananda U.S.A., Go West Tours, Agentours, and others were in attendance learning about Santa Clara and networking with local suppliers.

Santa Clara suppliers participating were: California's Great America, Intel Museum, Avatar Hotel, Embassy Suites Santa Clara, and the Hyatt Regency Santa Clara. With new air service into San Jose International Airport from Tokyo, Japan; Beijing, China; and Shanghai, China, Pacific Rim travel to Silicon Valley is increasing. Staff highlighted CVB's new foreign language website translations as well as new hospitality happenings in the city. 
What is a CVB?

A destination marketing organization (DMO) or convention and visitors bureau (CVB) is an organization that promotes a town, city, region, or country in order to increase the number of visitors. It promotes the development and marketing of a destination, focusing on convention sales, tourism marketing, and services. Such organizations promote economic development of a destination by increasing visits from tourists and business travelers, which generates overnight lodging for a destination, visits to restaurants, and shopping revenues and are typically funded by taxes. 
 
Convention and visitor bureaus are the most important tourism marketing organizations in their respective tourist destinations, as they are directly responsible for marketing the destination brand through travel and tourism "product awareness" to visitors. DMOs produce billions of dollars in direct and indirect revenue and taxes for their destinations' economies with their marketing and sales expertise. Destination marketing organizations are often called travel, convention, visitors, or tourism bureaus, welcome centers, information centers and more. Regardless of the name, these organizations offer many services to the traveling public. 


     
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