Physoderm Hydratic Emulsion
In contrast, PHE is a miraculous, gentle substance containing 100% natural ingredients. Physoderm Hydratic Emulsion contains hydrogen, the most common element in the universe, and life-giving oxygen, occurring in a natural two to one ratio.
PHE is completely PH balanced. There are absolutely no harmful acidic or alkaline toxins, no additives, and no wasteful byproducts. It is environmentally friendly. It's crystal clear and completely odorless.
PHE helps your skin stay moist and soft. Rub it gently into your skin and watch as your entire body takes on a glowing effervescence. It is an essential component of healthy living. Despite its miraculous health promoting properties, PHE remains remarkably affordable and widely available to even the poorest and most needy individuals.
DHMO & PHE = Water
You've figured out by now that both descriptions refer to the same substance, water. All statements are 100% factual, but they use persuasive principles to manipulate your emotions and influence your conclusions.
What's the "so what?" to this point? As salespeople, the ability to influence
your prospect's opinions is of paramount importance. No matter how logical and unemotional you think your customers may be, we are all affected by subconscious emotions that affect our opinions and decisions.
If you think "the solution speaks for itself", you are sadly mistaken. We all need to carefully craft our message and use our communications to appeal to unconscious as well as rational motivations.
Historical Example
Political mudslinging has been going on as long as we've had politics. Here is a 100% true but highly
misleading political statement made in the 1950 Senate primary by George Smathers about his opponent Claude Peppers:
"Are you aware that Claude Pepper is known all over Washington as a shameless extrovert? Not only that, but this man is reliably reported to practice nepotism with his sister-in-law, he has a brother who is a known homo sapiens"
