Wisconsin Dairy Industry Spokesperson Network Connection
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Wisconsin Dairy Industry Spokesperson Network Connection
October 2016
Social Sharing on Facebook
Social media is the fastest way to reach consumers, making sharing the message about dairy farming easier than ever. The America's Dairyland Facebook page is full of resources for you to share on your own Facebook page about the benefits of milk, daily life on a dairy farm, and videos featuring dairy farmers and their stories. To share information from the America's Dairyland Facebook page, click "Share," followed by "Share Now (Friends)" to post immediately to your timeline.
Cow's Milk vs. Plant-Based Beverages
Consumers are constantly faced with media promoting the benefits of milk alternatives. The next time you are faced with a consumer questioning the benefits of cow's milk versus the benefits of plant-based beverages, share some of these facts:
Cow's milk delivers an unwavering package of nine essential nutrients in the American diet. It is the number one source of key nutrients for children, including calcium, vitamin D and potassium.
Comparing the ingredient list of cow's milk to plant-based beverages, cow's milk is simply milk fortified with vitamin A and vitamin D. Calcium is found naturally in cow's milk. Plant-based beverages rely heavily on several added ingredients and fortification to produce the beverage and enhance overall nutritional value.
In addition to being a top source of calcium and other essential nutrients, every eight-ounce serving of milk boasts eight grams of high-quality protein. Cow's milk tastes great, and it is a very affordable way to consume natural nutrition important for health.
Share this infographic of low-fat cow's milk compared to soy, almond, coconut and rice milk on your Facebook page to help educate consumers about the benefits of cow's milk.
Social Media 101: Instagram Stories
Instagram, an image-based social-sharing application, recently launched its new Stories feature. Similar to Snapchat, videos and photos shared through the Stories function will disappear after 24 hours, and will not appear in your follower's feed, or in your profile. The Stories will be featured at the top of the Home page. You can create your own Stories using the + button at the top of your Home page.
Instagram stories and Snapchat are both great opportunities to give your followers a behind-the-scenes look at your farm, share how you care for your animals and environment, and tell your dairy story.
Dairy Link of the Month: Social Media Resources
WMMB's Social Media Resources page is a valuable source for facts and easy-to-share information about the dairy industry. From "Facebook Best Practices" to "The Power of the Hashtag", this resource provides social media tips as well as opportunities to share WMMB's Facebook posts focused on specific topics and links to all of WMMB's social media channels in one place.
If you have questions about this newsletter, would like more information, or have topic ideas, please contact Brenda Murphy, bmurphy@wmmb.org, 608-836-8820.
