Here are a few highlights from the ongoing work at the Convention & Visitors Bureau (CVB).
CVB's Efforts Garner 1,900 Room Nights for Santa Clara Hotels
The Convention Sales team has secured the return of the Pacific International Quilt Festival to the Santa Clara Convention Center for 2017. The Festival which garnered 1,900 room nights for Santa Clara hotels this year will return October 12 -15, 2017. Hotels receiving business from the highly attended event included the Avatar Hotel, Biltmore Hotel & Suites, Embassy Suites Santa Clara, Hilton Santa Clara, Hyatt Regency Santa Clara, and Marriott, Santa Clara.
CVB Hosts Lufthansa Airlines Top Accounts
The Santa Clara Convention & Visitors Bureau (CVB) recently hosted some of Lufthansa Airline's top accounts for a short visit that included a reception/dinner at California's Great America theme park. The German travel buyers were able to network with CVB staff as well as reps. from the Avatar Hotel and Hyatt Regency Santa Clara.
Additional locations visited on the brief stay were Levi's Stadium and the Intel Museum. The German market is super excited about the new Lufthansa flights into San Jose and hope to bring additional demand into the Santa Clara and greater San Jose areas.
What is a CVB?
A destination marketing organization (DMO) or convention and visitors bureau (CVB) is an organization that promotes a town, city, region, or country in order to increase the number of visitors. It promotes the development and marketing of a destination, focusing on convention sales, tourism marketing, and services. Such organizations promote economic development of a destination by increasing visits from tourists and business travelers, which generates overnight lodging for a destination, visits to restaurants, and shopping revenues and are typically funded by taxes.
Convention and visitor bureaus are the most important tourism marketing organizations in their respective tourist destinations, as they are directly responsible for marketing the destination brand through travel and tourism "product awareness" to visitors. DMOs produce billions of dollars in direct and indirect revenue and taxes for their destinations' economies with their marketing and sales expertise. Destination marketing organizations are often called travel, convention, visitors, or tourism bureaus, welcome centers, information centers and more. Regardless of the name, these organizations offer many services to the traveling public.
