Whether you're seeking to maintain and/or build muscle, looking for craving control or simply striving for better overall health and wellness, the Protein Challenge can help you take control of your appetite and kick start the benefits you'll get from balancing your protein consumption.
Enacted through the 1986 Beef Promotion and Research Act and Order, the Wisconsin Beef Council is a checkoff-funded, producer-directed organization dedicated to building demand for beef and veal through promotion, consumer education and research.