Save Time. Write Better.
      Volume 12, Number 34: Issue #142                                                             ISSN: 1933-9690

Welcome, fellow writer!

In each issue of Word Wise, you get writing tips to help you save time and write better. 
 
Readers look for excuses to not take action. It is how human beings are wired.  Good persuasive writing addresses those internal protests in your reader. 

One of the best ways to do that is by giving proof like facts, data, and statistics from expert sources. Find out more in today's feature.   Let me know   what you think of this tip!


Un-Santa cover
Great for Families! The Un-Santa Book

The Un-Santa Book is packed with ideas for celebrating the Christmas season in fun ways that teach about the gift of God's Son. 

Fun, meaningful Christmas activities for your kids, homeschool group, class, or event - with reproducibles! You can even use this book to host a complete festival or sponsor a unique holiday event or simply doing Christmas crafts with kids during this special time of year. 

FEATURE: Prove It! Give the Facts to Write More Persuasively

persuasive copywriting technique - provide factual proof
Among the methods you can use to make a case to your reader is the persuasive copywriting technique known as factual proof.

In other words, give her the facts.

Let's say you've presented the problem to your reader and painted a picture  with a compelling story or anecdote about your product or cause.
 
By this point, your reader's heart is engaged. She is thinking,  I cannot bear it that these girls are left on the streets of India to prostitute themselves for food. Yes, I want to do something about it, BUT ...

It's that "but" in her mind that you MUST address. If you don't, then ...

More Practical Tips for Writing Persuasively
The Top 10 Persuasive Copywriting Techniques Persuasive Copywriting Technique: Write to a Real Person How to Write Persuasive Stories Persuasive Writing Tip: How to Figure Out Benefits Quickly
A Wise Word

There is tremendous value in writing the facts and the truth.

Proverbs 20_15


Get other words of wisdom about writing  here.
That's it for now. See you next time.

Remember ... words matter. Use them wisely!

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