Most of us turned over the rights to our personal information a long time ago in exchange for convenience, creating a multibillion-dollar economy that trades on that information. While there are a handful of businesses, such as Datacoup and Meeco, designed to help consumers manage the right to use their personal information, these companies aren't making many in-roads. Recently, DTC's Myra Moore has been rethinking who owns the right to use consumer data and specifically how that impacts licensing and IP. Find out the reasons in this blog on the threat of personal data breaches.