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7/17-7/23 Farmers Market Price Summary E-News
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Many farmers choose to market and sell their products directly to consumers. While some set one price for the duration of a market, others change their prices according to their costs of production or to match prices of other vendors in the market. All of these strategies present challenges in maximizing revenue for the producer, often times resulting in missed opportunities to realize more income.
In response to this pressing issue, Cornell Cooperative Extension has designed a project seeking to provide vendors across eastern NY with timely farmers market price data summaries that examine regional variations in the pricing of the same seasonal products.
To fulfill the goals of this project, Cooperative Extension staff will be travelling to markets each week to record the prices of products. Aggregating these prices will then allow staff to determine regional differences and opportunities to increase price. This data can be used by farmers to adjust prices and, therefore, increase revenue and profit.
CCE's Farmers Market Summary Reports are merely one of many ways vendors and farmers, such as yourself, can receive this information in these upcoming months! Look for CCE staff at your local market to receive flyers, or follow us on Facebook and other social media sites based off your region!
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Important Notes About Project Data
- Check out some of the price averages for new products being tracked in July! New products include...
BREAKFAST SAUSAGE
GROUND LAMB
LONDON BROIL
PORK TENDERLOIN
SKIRT STEAK
HONEY
- Products labelled as NC determine that those are the average prices for products produced using non-conventional methods. This includes organic, natural, grass-fed, etc.
- Spaces left blank conclude that not enough data was available for that product to provide an accurate average for the week
- Regions are defined as the following! Find your county to see where you fall!
CAPITAL REGION:
This region is defined by counties including Schenectady, Albany, Rensselaer, Columbia, and Greene.
MID-HUDSON REGION:
This region is defined by counties including Putnam, Ulster, Dutchess, and Orange.
SARATOGA LAKE GEORGE REGION:
This region is defined by counties including Washington, Saratoga and Warren.
NORTHERN REGION:
This region is defined by counties including Clinton, Jefferson and St. Lawrence.
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Vegetable Summary
This summary includes pricing data on eleven varying vegetable products. These products are tracked and recorded depending upon the growing methods used during production: Conventional vs. Non-Conventional.
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Capital
Region
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Mid-Hudson Region
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Saratoga/ Lake George
Region |
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Northern
Region |
| Product |
Unit |
Average Price
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Average Price |
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Average Price |
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Average Price |
Beefsteak
Tomatoes
|
lb. |
3.99 |
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3.00 |
| Beefsteak Tomatoes NC |
lb. |
4.41 |
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2.50 |
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4.49 |
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Carrots
|
bunch
|
2.75 |
|
2.00 |
|
3.00 |
|
2.38 |
| Carrots NC |
bunch |
2.83 |
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2.81 |
|
3.64 |
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| Cherry Tomatoes |
lb. |
3.54 |
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3.00 |
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4.00 |
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2.67 |
| Cherry Tomatoes NC |
lb. |
3.81 |
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4.45 |
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| Heirloom Tomatoes |
lb. |
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3.75 |
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4.33 |
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| Heirloom Tomatoes NC |
lb. |
4.33 |
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4.46 |
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3.00 |
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| Red Potato |
lb. |
3.50 |
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3.33 |
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3.00 |
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3.50 |
| Red Potato NC |
lb. |
3.67 |
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3.50 |
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3.92 |
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| Russet Potato |
lb. |
3.00 |
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| Russet Potato NC |
lb. |
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3.00 |
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| Salad Mix |
1/2 lb. |
3.00 |
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3.00 |
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3.00 |
| Salad Mix NC |
1/2 lb. |
5.25 |
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12.00 |
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5.09 |
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| Shelled Pea |
pint |
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3.75 |
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3.00 |
| Shelled Pea NC |
pint |
4.00 |
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4.00 |
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| Sugar Snap Pea |
pint |
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2.50 |
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3.00 |
| Sugar Snap Pea NC |
pint |
3.75 |
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2.50 |
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4.00 |
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Sweet Corn
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dozen |
5.33 |
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5.92 |
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6.25 |
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| Sweet Corn NC |
dozen |
9.00 |
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7.25 |
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7.00 |
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| Yellow Potatoes |
lb. |
3.13 |
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3.75 |
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3.00 |
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3.50 |
| Yellow Potatoes NC |
lb. |
4.50
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3.00 |
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4.67 |
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Fruit Summary
This summary includes pricing data on three fruit varieties. These products are tracked and recorded depending upon the growing methods used during production: Conventional vs. Non-Conventional. Check out the averages of one of our newly tracked products: Honey!
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Capital
Region
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Mid-Hudson Region
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Saratoga/ Lake George
Region |
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Northern
Region |
| Product |
Unit |
Average Price
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Average Price |
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Average Price |
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Average Price |
| Blueberries |
pint |
4.25 |
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3.25 |
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4.25 |
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3.00 |
| Blueberries NC |
pint |
4.44 |
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5.00 |
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5.67 |
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3.88 |
| Honey |
lb. |
8.92 |
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7.67 |
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8.00 |
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4.50 |
| Honey NC |
lb. |
8.31 |
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7.33 |
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6.00 |
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6.50 |
| Raspberries |
1/2
pint |
5.06 |
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4.50 |
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4.25 |
| Raspberries NC |
pint |
4.75 |
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4.00 |
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| Strawberries |
pint |
3.00 |
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4.00 |
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| Strawberries NC |
pint |
3.58 |
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Meat Summary
This summary includes pricing data on six varying cuts of meat.
These products are tracked and recorded depending upon the growing methods used during production: Conventional vs. Non-Conventional. Be sure to check out our new cuts of meat this month!
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Capital
Region
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Mid-Hudson Region
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Saratoga/ Lake George
Region |
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Northern
Region |
| Product |
Unit |
Average Price
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Average Price |
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Average Price |
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Average Price |
| Breakfast Sausage |
lb.
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9.56 |
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8.99 |
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Breakfast Sausage
NC |
lb. |
8.60 |
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9.50 |
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9.40 |
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| Ground Lamb |
lb. |
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11.99 |
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| Ground Lamb NC |
lb. |
12.00 |
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11.66 |
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11.50 |
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| London Broil |
lb. |
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9.99 |
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| London Broil NC |
lb. |
10.56 |
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10.75 |
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8.33 |
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| Pork Tenderloin |
lb. |
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7.99 |
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Pork Tenderloin
NC |
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17.90 |
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10.00 |
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17.89 |
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| Skirt Steak |
lb. |
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19.99 |
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9.00 |
Skirt Steak
NC |
lb. |
14.68 |
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16.00 |
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10.99 |
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"Farmers Markets: ATTRA Marketing and Business Guide"
2008- The National Sustainable Agriculture Information Service is a program dedicated to furthering the education and innovation of all
agricultural industries. Though their marketing and business guide was released in 2008, it contains incredible information regarding the organization of a market; promotion of vendor products; evaluation of methods and service; and numerous other resources related to sustainable and effective farmers market techniques. Whether you are a farmer interested in becoming a vendor, a current vendor, or a market manager, this guide is sure to have something for you! Below you will find a brief introduction to the mission behind ATTRA's work with farmers markets.
Check out the whole guide
by following this link!
http://bit.ly/29VWK2Q
"Farmers' markets are one of the most exciting trends in America's food system. Go downtown in almost any town or city in America during the summer, and you will see signs for the local farmers' market. Read any farm publication examining new marketing opportunities for farmers, and farmers' markets will be addressed. Talk with any public official interested in providing fresh nutritious food to inner city residents, and farmers' markets will be mentioned. Farmers' markets are important because they give local farmers the chance to sell food they raise directly to customers; they allow consumers to buy fresh food from the farmers who raise it; they help create new farms and food businesses; they provide communities ways to create excitement and activity in downtowns and neighborhoods; and most importantly, they give us all the opportunity to think about what goes into producing our food supply. These reasons explain why farmers' markets are one of the fastest growing forms of farm marketing in our nation."
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A Letter From Our Staff
Hi, my name is Abby Henderson. I am the Administrative Assistant for the CCE Eastern New York Commercial Horticulture Program. This summer I have been assisting in data collection at several of the Farmers Markets in the Southern Adirondack area including Glens Falls, Chestertown, Bolton, North Creek, and Warrensburg.
I grew up in a farming family that sold primarily through Farmers Markets, so working on this project has been particularly interesting to me. I enjoy the opportunity to contribute and also get out and meet many of our growers face to face. To out Northern producers, I will see you at the market!
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For More Information About the Project Please Contact....
Lindsey McMahon Steve Hadcock
Summer Intern CAAHP
Market Development Educator
(518)828-3346 x205 (518)828-3346 x106
Jesse Strzok
ENY Production Economics Specialist
(518)746-2419
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