BIRMINGHAM, Ala.
(Nov. 10, 2016)
- EPL, Inc., (EPL) a leading software development company serving credit unions nationwide, today unveiled a new corporate logo - the most significant change to its brand identity system in the last 5 years. The refreshed logo is a symbolic mile marker on the road to transformation EPL has travelled since receiving a majority equity investment from Dedagroup in early 2015.
"Our refreshed logo is the result of countless hours of exploration, organizational introspection and stakeholder participation," said Robin Kolvek, interim chief executive officer at EPL. "The new design is a modern representation of the company's upward trajectory, and speaks to our unwavering commitment to relentless innovation, dedication to providing the highest levels of customer service and close adherence to the three core tenets that drive and define EPL - Evolve. Perform. Lead."
The new EPL logo better reflects the company's forward-looking vision and innovative aspirations, pursued constantly by a team devoted to developing viable, affordable and advanced software solutions that improve customer profitability and enhance the user and member experience. The humble, yet confident typography and inherently approachable color palette pay homage to the first-class products and service EPL provides to each of its customers.
"Following Dedagoup's investment in EPL, we began a company-wide transformation to align our operations, culture and software development strategy with our new partner's," said Rhiannon Stone, vice president of solutions delivery at EPL. "The new EPL logo captures the accelerated course we have charted together toward the realization of industry-leading technologies delivered alongside unrivaled customer service."
The circular design of the logo's mark points to the global perspective and resources brought to EPL by Dedagroup, while telling a deeper and more meaningful story. It is comprised of three elements that represent the tenets defined in the company's acronymic name - Evolve. Perform. Lead. - which are organized in a manner that empowers the viewer to visualize each individual letter of EPL within the circular mark itself.
EPL's new logo has been rolled out across its digital and physical assets, and will appear on all new products and company materials moving forward. Certain existing inventory may still bear the old logo during this transition period.
About EPL
EPL, Inc.'s custom software solutions maximize success while improving the member experience for credit unions of all sizes. By leveraging technology and specific member data, EPL's innovative solutions help client institutions address challenges related to growth and relationship-building. We continually invest in our team and products to deliver an evolving and comprehensive open-system suite of solutions. Founded in 1977 by industry leaders, EPL is a credit union service organization (CUSO) headquartered in Birmingham, Ala. Get Connected today at
www.eplinc.com
.
