Five Ways to Take Charge in an Era of 'Digital Disruption'

ShopperTech Update November 14, 2016 - Volume 7, Number 14

In This Issue

DIGITAL SOLUTIONS: Five Ways to Take Charge in an Era of 'Digital Disruption"

LEAD MARKETING CONFERENCE: Last Chance to Register for Nov. 16 Virtual Event

eCOMMERCE: How to Optimize Content on Amazon

TRADE PROMOTION: Is It Time to Re-Think Trade Management?

STI MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

LEAD Marketing Virtual Conference

CPGmatters Ezine

DIGITAL SOLUTIONS

Five Ways to Take Charge in an Era of 'Digital Disruption'

By Dushyant Sukhija

The rapid advancement of technology continues to change the world - and the marketplace - faster than many businesses can keep up, disrupting all their plans and threatening to render them obsolete. That is why it may be time for business leaders to take the initiative and start doing a little disrupting of their own.

We are in an era of "digital disruption." As leaders, if you don't transform to master the digital era to disrupt, you'll get disrupted. And it will be a brutal disruption where most companies will not exist in a meaningful way 10 to 15 years from now.

"Digital disruption" is how technology can transform everything about the way businesses are run and interact with customers. Those in leadership positions can guide their organizations through the new digital era by following a simple five-step operational blueprint ...

read entire story

LEAD MARKETING CONFERENCE

Last Chance to Register for November 16 Virtual LEAD Marketing Conference

Online Event Begins at 10:00 a.m. ET --

Attend all day, or logon for the sessions that interest you

Our 10th LEAD Marketing Conference is a virtual, online event that features some of the industry's most knowledgable experts speaking on topics in the Loyalty, Engagement, Analytics, and Digital areas.

Sessions will include:

The Present and Future of Digital & Loyalty Marketing
Five Attributes for Delivering Best-in-Class Retail Execution
The Quantified Shopper View & the Rise of Performance Driven Merchandising
Tips for Effectively Measuring How Your Brand Is Performing Online
Restoring Trust in Online Reviews
Sales & Revenue Transformation Utilizing Historical Customer Data & Predictive Analytics
Optimizing Displays through In-Store Behavior Analytics
How Accurate Data Informs Decision and Delivers eCommerce Results
Data-Driven Strategies for Understanding and Engaging Your Shoppers

Don't get shut out! Even if you can't attend the live conference, register and receive links to recordings of all the presentations.

View the Conference Agenda ,and REGISTER to attend LEAD on a complimentary basis.

eCOMMERCE

How to Optimize Content on Amazon

By Ashley Hess

In today's fast-moving and fully-connected world of multiple screens, apps and social networks, it is becoming more difficult for consumer packaged goods (CPG) marketers and brands to capture their consumers' attention - especially when it comes to digital retail. Millions of products are being sold online by thousands of retailers on hundreds of retail websites.

The most popular for consumers - perhaps the most daunting for brands - is Amazon. Why? Although it provides consumers with the ability to search for and discover essentially any product they want, brands are easily lost in the crowded field of Amazon product offerings.

To win on Amazon, brands must approach the platform and the digital shelf strategically, using Amazon's algorithm and inherent searchability to their advantage. How? ...

read entire story

TRADE PROMOTION

Is It Time to Re-Think Trade Management?

By Mark Osborn

Trade promotions may be nearing an inflection point, one where the very nature of the practice itself - and the investments behind it - could fundamentally shift to new and different models for consumer engagement and promotion.

Why? Consider the following: Deloitte reports that consumers' use of mobile devices influence $1 trillion, or roughly 28 percent, of all retail sales. What's more, a recent Google study revealed that 82 percent of smartphone users say they consult their phones on purchases they're about to make in a store. The consultation could take many forms: looking up information on a brand's website, checking consumer reviews, conversing with friends and family on social media, comparison shopping for better pricing, reviewing features or services with a competing retailer or online marketplace or a combination of these.

This connectivity is not only giving consumers substantially more power and control, but also changing their behavior and their expectations ...

read entire story

MARKET WATCH

Most Online Searches Begin with Amazon: Study

POS Analytics Becoming Core Competency of Brands: Study

Call for Presentations for GS1 Connect 2017 Now Open

Unified Grocers Launches Personalized Digital Offer

Albertsons Companies Adopts Food Safety Compliance Solution

GROCERY STORIES BLOG

Grocery Stories to Entertain & Inform

GroceryStories.com is an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include Sizing Up SuperCenters, Don't Bug Me About the Food, and More Angst at Checkout.

CLICK HERE to read these stories and subscribe.

STI PUBLICATIONS

Shopper Technology Institute's Latest Book,

The Little Book of Big Data

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.

Shopper Technology Institute's Second Book,

New Directions in Shopper Technology

New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.

Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry.

Click here to read sample chapters and view ordering information for the paperback and Kindle editions.

Shopper Technology Institute Sponsoring Members

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