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From The Editor...
In the fashion world you hear the term "RUNWAY" frequently used when designers are hosting a show to unveil their new lines for the season. The designers and show promoters spend hours and much capital to make that "WOW" impression happen in the few seconds that the models are walking up and down the "RUNWAY". A bad showing can cost the designer millions in future revenues.
In case you have not thought about it, this "RUNWAY" concept holds true in every business every day. Think about the billboard ads that you see on the highway. At 70 miles an hour the viewer does not have much time to see the message, let alone read a long, wordy phrase. Consider the Web-sites you visit: If the message on the home page is not clear, crisp, and catchy, do you click any further into the site? Probably not. What about the sales person who calls you with a message or pitch that is flat and does not wow you in the first sentence you likely hang up, right?
Maybe it's time you looked at the first impressions your customers and prospects are experiencing about your Company from all forms of your marketing campaigns. As you view these materials and messages being used, step back and ask yourself, was I wowed? Do I want to hear more? Would I buy from my Company? If your answer to any of these question is no, it is probably a good idea and a good time to make some changes.
You also may need assistance from an outside experienced business advisor, consultant, or mentor; so, before you redo your "RUNWAY", seek out an experienced business leader or mentor for your Company, contact a Silver Fox Advisor. Remember, having experience on your side always helps.
We encourage you to visit our Website at
www.silverfox.org
or
www.silverfoxadvisors.com
to select a Silver Fox Advisor and also to learn more about the Silver Fox Advisors, our Associates and their businesses, as well as our great programs and community outreach endeavors.
Richard T. Hendee, Editor
The Silver Fox Advisor
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Making Your Subconscious Work For You
By Lane Sloan, a Silver Fox Advisor 
In my last post I discussed the power of your subconscious mind and how scientists have stated that it controls over 90% of our bodily functions. I stated it has no discerning power and merely accepts what is presented to it. It is your conscious mind that discerns right from wrong, good from evil and reality from imagination.
Scientists say that human beings begin to understand logical and rational thought anywhere from 7 to 12 years of age. Any beliefs formed in your subconscious prior to that age will continue to influence how you respond to life and the world unless changed by you.
And again, as stated in the last post, your subconscious mind controls all of your body's vital functions. It even takes control over new skills learned by the conscious mind (no matter how difficult they may seem to be). For example, do you remember how difficult it was for you to first learn to drive an automobile?
Do you remember being instructed to put your hands at 10 and 2 o'clock on the steering wheel? And if you learned on a stick shift, you really had to work at placing your foot on the clutch. Then placing your foot on the gas without jerking to a stop. And Lord help you if you had to start and stop on an incline.
Read more...
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Quality Is Important For Business
Real Quality vs. Arbitrary Metrics
By Hank Moore, Corporate Strategistâ„¢
There's this thing that websites do. They use the term "metrics" out of context. Their metrics are arbitrary, and they jerk the chains of sellers with figures that are unsubstantiated. They arbitrarily disable accounts. Sadly, this is what is thought of as "quality" in the digital age.
Websites that sell products are digital platforms, not the arbitrators of quality in the business world.
Metrics are easily skewed and do not reflect the overall customer satisfaction. A criticism of performance metrics is that when the value of information is computed using mathematical methods, it shows that even performance metrics professionals choose measures that have little value. This is referred to as the "measurement inversion." Metrics seem to emphasize what organizations find immediately measurable - even if those are low value - and tend to ignore high value measurements simply because they seem harder to measure (whether they are or not).
To correct for the measurement inversion other methods, like applied information economics, introduce the "value of information analysis" step in the process so that metrics focus on high-value measures. Organizations where this has been applied find that they define completely different metrics than they otherwise would have and, often, fewer metrics.
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Silver Fox Advisors are current and former business owners, entrepreneurs and executives dedicated to assisting business owners to improve their enterprises through mentoring and consulting. Advisors have been sharing their knowledge, experience and skills since 1986. To work with a Silver Fox Advisor, please visit our website at www.silverfox.org and select your advisor.
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Books by
Silver Fox Advisors
Several Silver Fox Advisors have written books sharing their business experiences and expertise. These books contain information that you may find helpful to you and your business. We encourage you to visit our web site and click on the Resources link to find a listing of all books that are available. This Month's Featured Book
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Lunch & Learn Thursday, September 24, 2015
Topic: "The Economic Alliance is the economic development corporation for the Houston Ship Channel Region" Presented By: Mr. Chad Burke, President and CEO of the Economic Alliance
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