"How can we create thought leadership content that stands out, and then use it in multiple channels to turn large numbers of prospects into customers?"
Attend our Nov. 3 seminar in Boston and learn how to use thought leadership to grab your customers' attention and bring both recognition and revenue to your company. Get details on the seminar and register here.
Many professional services companies strive to publish a constant stream of high-quality, thought-leading content. To do it consistently is difficult, but some companies are able. How do they do it? Bloom Group partner
Tim Parker explains the six things those companies have that others do not.
About the Bloom Group
The Bloom Group helps B2B and professional services firms gain recognition for their problem-solving expertise across a wide range of industries. We help our clients develop effective thought leadership strategies, create exceptional content, get published in top-tier journals, write books, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.
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Surveys can play an important role in thought leadership marketing. If they answer questions your clients are pondering, in a field in which you have expertise and provide services, they can create interest, credibility and leads. Also, if the results are novel and believable, journalists will often turn them into stories.
But surveys also are easy to do badly. There are many survey reports that get no traction in the marketplace because they don't say anything that anyone wants to read.
