News from the information industry

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October 2016 Newsletter
No One Will Admit The Biggest Problem With Internet Advertising 
  Facebook admitted "miscalculating" average video view times, which grossly misled advertisers on the value they could expect when buying video ads from Facebook.  This is like a car salesman telling potential customers they can expect to get 25 miles per gallon when the car actually only gets five.   
  Facebook's admission, on top of Dentsu announcing that it charged advertisers for buying ads that were never bought, make our industry's failures more viewable during advertising's conference week.  How ironic.
  Advertisers are tired of our games. 
Gordon Borrell On Why Facebook Is Killing It In Local Advertising
 Local advertising is undergoing dramatic change.
  Facebook is making a play for the local market, hoping to succeed where Google failed back in 2006, Borrell said. Forty-two percent of all advertising is local, to the tune of $133 billion in spend this year, according to Borrell Associates data.
Why Facebook is public enemy number one for newspapers, and journalism
  Facebook has emerged as newspapers' public enemy number one. Hardly a day passes in which there is no negative article about the social media website that is luring away "our" readers and advertisers.
  In the past couple of weeks, there has been something of an overload of criticism on a range of topics.
5 Reasons SMS Marketing Is Essential to the Modern Marketplace
  SMS marketing has been around since the 90s. Until recently, it was viewed as a bit of a niche tool. Now that businesses have realized how powerful it is, SMS marketing has experienced a surge in popularity. The simple fact is that the modern marketplace is changing, and Text has become one of the best ways to reach out to your customers. When executed correctly, SMS marketing is more powerful than any other method of digital outreach.
Forecasting the Newspaper Money Makers for the Next Year
 By now, to expect anything else other than a bleak, foreboding future for the newspaper industry would be somewhat of an unusual stance to take. On paper, the most recent numbers only seem to bolster the idea. In fact, 2015 was perhaps the worst year for newspapers since the Great Recession, specifically with regard to advertising revenue.
  Though digital advertising now composes a quarter of total ad revenue for newspapers, it still failed to match the previous year's digital revenue total by 2 percent. 
  And as far as the future is concerned, newspapers looking for a one-size-fits-all solution for revenue generation will come up empty handed. The most effective recipe for success will stem from a concoction of varying methods as well as a dramatic shift in mentality at every level of a newspaper. Here, we take a look at what revenue generators worked this year and the financial outlook for 2017.
Digital Marketing Glossary 101:  Words you wanted 
to know  about but were too afraid to ask
  How data management platforms 
are  working for agencies 
and marketers.
  Here's a look at the terms and 
practices  that are essential to 
know as a digital  marketer on 
the way to 2020.
16 ad examples that prove print isn't dead
  In a digital world, the print ad is often dismissed as an old-fashioned medium.
However, according to new research it is more powerful than today's marketers might think.
  A recent study discovered that, as well as increasing positive feelings toward a brand, some print ads can even be impactful enough to implant a false memory in the brain.
  Likewise, another study showed that brand recall was 70% higher in participants reading print compared to digital.
The cost of cord cutting: Nearly $1 billion
  For all the talk of cord cutting, how much does it actually cost pay-TV operators? The answer could be staggering.
  A new survey from consulting firm cg42 puts the amount near $1 billion-$998 million to be exact-over the next 12 months alone. The company estimates that 800,000 U.S. consumers will cancel subscriptions over the next year. That TV operators will lose $1,248 annually for each one. 
Ouch: Newspaper dollars are off nearly two-thirds
Ad spending will slide to $18.3 billion this year, down from $51.5 billion
   For years, the assumption has been that newspaper advertising spending declines would hit a plateau at some point.
  They've been dropping for 10 straight years, quickly at first and now more gradually, though still at a pace of 8 or 9 percent per year.
  That can't keep up forever, the thought has been. Eventually, papers will hit a sustainable level.
With Yellow Pages Steady Decline In Overall Traffic for 2016, Is It Still Worth Running Ads on Them?
  Even though it is apparent that the internet has already trumped the yellow pages, there are still a lot of small, traditional businesses that stick to the traditional yellow pages ads and refuse to have a website. Here are a few reasons as to why this is a bad idea and what should be done instead.

  

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Digital
Advertising Strategist
 
 
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