Dr. Mike Rudibaugh stressed the old adage, "location, location, location" to the students of ClassE when visiting him at Lake Land College. Dr. Rudibaugh is an expert at geographic information systems (GIS) and the students were given market research data that helps them figure out what products and services might sell well in Coles County. They now have data that they can use in their business plans to strengthen their pitch.

                                                                     

In ClassE, you definitely learn by doing. After some successful sales with the sipper cups, we made sure to reconcile the inventory with the sales to assure we haven't lost any product. We also spent time brainstorming on other ways to sell the sippers.

Although we don't grade on individual businesses until Spring semester, some students who want to capture holiday sales need to start their individual business sooner versus later. Thank you to Eastern Illinois University for the "Create Your Own Business Workbook" donation so we can begin to explore profitable ventures.