How To Stop The Runaway White Paper

Oct.12, 2016

The Bloom Group helps B2B and professional services firms gain recognition for their problem-solving expertise across a wide range of industries. We help our clients develop effective thought leadership strategies, create exceptional content, get published in top-tier journals, write books, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.

Recent Articles

How To Stop The Runaway White Paper

You have probably experienced the scary phenomenon known as the runaway white paper. These projects take months to finish, ignite angry debates, and sometimes never see the light of day. Bloom Group partner Bob Buday explores the process mistakes that cause trouble and explains how to avoid runaway papers.

7 Smart Marketing Moves For Thought Leadership Articles

After a thought leadership article publishes, the hard part begins. You must now do the marketing outreach necessary to ensure that the right people actually read the article. Skimp on this outreach, and your article will likely slip into quiet oblivion. It happens all the time. Bloom Group's Laurie McLaughlin shares seven marketing and promotional tactics for thought leadership content.

UPCOMING SEMINAR: Nov. 3

Profiting From Thought Leadership: How To Create And Market Groundbreaking Content

"How can we create thought leadership content that stands out, and then use it in multiple channels to turn large numbers of prospects into customers?" That's a critical question facing CMOs and senior marketing leaders in professional services firms and other B2B companies. Attend our upcoming Nov. 3 seminar in Boston and learn how to use thought leadership to grab your customers' attention and bring both recognition and new revenue to your company. Get full details on the seminar and register here.

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