Strategic Marketing

Presented by Lorenzo Santini

General Manager, Bausch + Lomb

Bausch + Lomb operates within the health care and optics space, with a major focus on marketing, sales and distribution of vision care products.

Lorenzo will discuss

• How does healthcare product marketing differ from traditional marketing
• Who do you market to (patient, healthcare provider, influencers..)
• How healthcare buyers make choices
• Developing and Branding your product and how do you use data to do this
• Healthcare marketing channels
• How is healthcare marketing changing