Welcome New Clients
Castle's events team is producing a user group conference for Recorded Future, an international threat intelligence provider that uses patented technology to collect and analyze intelligence data.
Over the summer we managed crisis communications for universities in California and Massachusetts, independent schools in Vermont, New Hampshire, Florida, and Massachusetts, a restaurant in Massachusetts, a medical treatment facility with multiple locations in the Northeast, and a religious organization in the Southeast. Issues include sexual orientation discrimination, landmark litigation, contract disputes, sexual assault, and historical marker/monument relocation or removal.
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Castle Events
Around the World
The Castle events team has traveled around the world and back to plan and execute hundreds of client events. Next, the team will manage client sales incentives, meetings and conferences in Lausanne, Switzerland, Kyoto, Japan, Washington, D.C., Orlando and Austin, plus local events in Boston and Cambridge.
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Making Meetings Matter
Internal conferences and meetings play an integral role in a company's ability to develop business strategy, discover new industry trends, and connect employees in a way that facilitates discussion and promotes a shared vision for success.
Castle's Wendy Spivak recently shared her insights on the importance of investing in events that integrate your entire company in a special PRGN blog post. To read the full blog, click here.
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What is Snapchat?
Want the 411 on Snapchat? Kendall Bauer, Castle's Snapchat expert, shares six best practices for Snap success on our blog.
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Meeting Demand for Response to Current Events
Seven guiding qualities for campus communications on critical issues.
With the increasing regularity of major news affecting college campuses and college students, what is expected of higher ed communications today? As internal and external stakeholders are looking to campus leaders to weigh in on issues that are playing out in the news, on social media, and at rallies and protests, Castle Public Relations Vice President Carole McFall shares seven qualities that can help guide communication planning and responses.
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Client News
Expert Commentary
Dr. Antje Barreveld, director of substance use services at Newton-Wellesley Hospital, spoke to The Boston Globe about the need for more resources to combat the opioid crisis in Massachusetts.
Leading up to the August eclipse fervor, Newton-Wellesley Hospital's Chief of Ophthalmology Dr. Jill Smith discussed safe viewing of a solar event for a story that ran in 160 Greater Boston community papers.
After a Wisconsin company made headlines announcing a microchip program for employees, Nancy Puleo, a partner in Posternak's Employment Law Practice Group, participated in a Massachusetts Lawyers Weekly podcast about the legal ramifications of creating similar programs in the Bay State.
Feature Coverage
Boston Harbor Cruises
Principal and General Manager Alison Nolan appeared on NECN's "CEO Corner" to discuss the evolution of waterfront ferry services and BHC's initiatives and attractions.
CNN
boarded a Boston Harbor Cruises water taxi to film the "Freedom and Fun in Boston with Travelocity's Roaming Gnome" segment for "Morning Express with Robin Meade."
On September 9, the Martin Trust Center for MIT Entrepreneurship
hosted its sixth annual Demo Day, a culminating event for student startup teams participating in its summer accelerator program--
MIT delta v.
Student startup teams presented
their businesses in front of a live audience of approximately 1,200 attendees including students, business leaders and investors.
Community Relations Coverage
South Shore Health System's
Youth Health Connection
hosted a ceremony at the Hanover Mall for "Weeding Through the Myths," an interactive exhibit created to familiarize the public
about the medical and legal ramifications of the new marijuana laws, and effects of marijuana on the adolescent brain.
The first-of-its-kind exhibit, developed in collaboration with the Plymouth County and Norfolk County District Attorneys' offices, will be on display from September 5 through September 30.
South Shore Health System
collected thousands
of donated diapers, toiletries, blankets and other supplies to help support Hurricane Harvey relief efforts in South Texas.
Salem Five
and Red Sox slugger Dustin Pedroia teamed up to give a Lynn Little League team, the Wyoma Red Sox, a once-in-a-lifetime experience
. Dustin joined the team at their home field in Lynn for a batting clinic and Q&A session.
The local team won the special experience through Salem Five's "Uncomplicate Hitting" contest.
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The Castle Group 2017 Issue 04
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