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By Victor Lund
There are a few companies that have developed analytic and business intelligence tools for real estate. Terradatum, RBI, 10K, Altos Research, Trend Graphics, Realtors Property Resource and others. But this past year, one of America's leading MLSs, MLSListings launched a new product called Aculist Edge™ under the banner of their subsidiary, Aculist (the name denotes accurate listings). Based in Sunnyvale, CA, the heart of Silicon Valley, MLSListings has some of the most advanced software developers in the MLS industry, and they have leveraged those resources in ways that only an MLS operator can. Aculist Edge is something that is truly special
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With the end of 2016 fast approaching, and 2017 on the horizon, now is a great time to reflect on the best ways to help prepare your organization for the evolutions and revolutions which may happen next year. Right now, we are offering a Halloween Special! ...
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By Kevin Hawkins
One of the most profound changes in the media we consume in recent years is going largely unnoticed. The convergence of public relations, traditional media and social media is causing lines to be crossed - or at least blurred - and that's making it nearly impossible to distinguish PR, from traditional media or social media. It appears that this convergence is accelerating and what that means is content today is often a bit of everything mixed together...
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The most famous mash-up of valuation data and marketing applications was Zillow's "Zestimate," the centerpiece of Zillow's national launch in 2006. Zillow's PR folks at the time positioned their new tool aggressively. I was VP of Public Affairs at NAR at the time, and I will never forget the phone calls we received from national reporters suggesting that maybe now consumers would no longer need Realtors to sell their homes because they could find out their home values online. ..
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By Kevin Hawkins
Last year, I wrote about the 5 rules for trade show etiquette. Several clients and non-clients have told me they share this with their teams just before they attend a trade show. However, the last couple of trade shows I attended were still brimming with exhibitor faux pas. As we enter the heart of trade show fall mania, with two of our industry's biggest ones on the horizon - MBA Annual next week in Boston and NAR in a couple of weeks in Orlando - hopefully, even more people will realize that trade show manners matter...
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Let's face it. We operate in a very social industry. We're all a bunch of sales people. We love to go to parties, catch that final drink at the bar after dinner and attend swanky events sponsored by technology companies. In general, we just love to schmooze! Its part of our real estate DNA! ...
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By Victor Lund
There is a curious coincidence about the relationship between strategic planning and success. Large, successful companies always have strategic plans and management retreats to celebrate accomplishments and recognize opportunities for success. Interestingly enough, start ups do the same thing...
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Public relations wire services like Businesswire, Marketwired or PR Newswire pre-date the Internet, but they hardly resemble their early versions. Back in the day, they were born to feed releases directly to wire terminals in news media news rooms and investment news services like Dow Jones and Bloomberg. A major source of their business was-and still is-publicly held companies required by securities laws to release news that materially affects their stocks. They also have a long history with political campaigns in need of a way to reach news outlets quickly ...
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