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Network Notes - Featured Events from Around the State
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May, 2017
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Below are select offerings from each region. For the full listing of events and workshops go to our Searchable Calendar.
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Targeted Marketing Reaps Rewards
"To do two things at once is to do neither."
~ Pubilius Syrus
Obviously, this 1st Century BC writer and philosopher never heard of multi-tasking. It is true, though, when trying to accomplish two things at once, one of the goals often suffers. It's possible to listen to music while accomplishing a simple task such as filing or cleaning, but it's much more difficult to concentrate on a complicated spreadsheet or study for an exam while listening to the radio or watching television.
Because nonprofits have limited resources, we often try to accomplish several goals or reach multiple audiences using the same marketing method or fund raising event. However, targeted approaches are often more effective because they speak to specific groups in their language and address their specific interests and goals.
ABC Youth Services previously hosted one special fund-raising event each year. Now, they hold three special events, each targeting a different audience. Staff carefully crafts an event and atmosphere that draws in new constituents or takes existing relationships to the next level. Staff and volunteers are freshly inspired for each event, not event-weary.
In addition to new special event strategies, ABC Youth Services has a targeted marketing communications strategy to better connect with existing donors, prospective donors, volunteers, board members and clients. That approach ensures the organization gets to know each of these groups substantially better, understanding interests and passions and creating new possibilities for connecting more deeply, year after year.
Organizations wanting to develop targeted marketing communications may want to explore:
- Are there additional outreach strategies that can be employed for donor/constituent cultivation beyond special events and individual engagement?
- What are the payoffs for each approach?
- What staff/volunteer time and other resources are needed for each?
- Are those resource expenditures paying off as expected or in unexpected ways?
- What are the top outcomes being tracked?
Bea Northcott
Training Associate
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Fundraising Essentials Workshop Series - Fort Wayne
Fearless Fundraising with Dave Sternberg - Friday, May 19
 Growing and maintaining your donor base is essential to fundraising success. There may be new strategies... but what are the trends and how can you best grow your revenue? Learn how to analyze your results, adjust your strategies, and see what the sectors are experiencing. Develop a plan, build your board, and engage donors.
Back by popular demand! We are teaming up with Dave Sternberg to offer his popular fundraising training in Fort Wayne. Dave has trained more than 2,000 fundraising professionals and volunteers in fundraising, nonprofit management, and governance.
The Journey to Grantsmanship with Nick Parkevich - Friday, June 2
 Everyone wants to know how to secure a grant. Grant writing is both a skill and a talent. This workshop is designed to give participants a step-by-step process. You can bring an idea, proposal application, or guidelines to the workshop. Learn the types of funders and how to cultivate a relationship with them. Receive an overview of the grant writing process:
- Design a grant management system
- Craft a case for support
- Define goals and objectives
- Develop methods, work plans, and budgets
- Create evaluation and sustainability strategies
- Use the logic model
- Manage reports and practice stewardship
Time: 9:00 am - Noon EDT
Where: Sweetwater Sound, 5501 US 30 Ft. Wayne, IN
Cost: $40 per workshop / $75 for the three-part series if registered by March 9
Focus on Fundraising Three-Part Series - South Bend
Funded by the Pokagon Fund and coordinated by INRN and Karen Hurley Kuchar Consulting, the series will:
- Build a base of best practices in the nonprofit community of South Bend
- Share tools and practical approaches to resource development
- Create and/or build a learning community among local nonprofits
Tell Your Story, Measure Your Impact
When: Wednesday, May 24, 8:00 am - 12 noon, EDT
Where:
T
he Pfeil Innovation Center, 420 N. Niles Ave, South Bend, IN
Presenter: Laura Macknick,
Macknick Philanthropy Advisors
Cost:
$20 per workshop / $60 for the series
F
or more information, contact
Keith Sarber
, Director, Indiana Nonprofit Resource Network, Northern Region.
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Southern Region
2017 Lunch and Leadership Series
Seymour
Developing a Strong Board of Directors
This workshop reviews the essential responsibilities of every nonprofit board of directors, regardless of mission, size, or location. Participants will leave with a better understanding of what the duties of a board are and with the tools needed to perform those duties. Participants will also understand the foundation for a great working relationship between the lead staff person and the board.
When: Tuesday, May 2, 11:15 am - 1:30 pm EDT
Where: Community Foundation of Jackson County, 107 Community Way, Seymour, IN
Presenter: June Miller, Indiana Nonprofit Resource Network
Sponsors: Jackson County United Way, Community Foundation of Jackson County, the Greater Seymour Chamber of Commerce, the Jackson County Visitor Center, and Brownstown Chamber of Commerce
Cost: $20, includes lunch and materials
Register:
www.seymourchamber.chambermaster.com/events/
Future Workshops:
- August 8 - Strategic Planning...Seven Steps to Success
- November 9 - Crucial Conversations: Learn to Successfully Navigate the Conversations You are Avoiding
Scottsburg
The Board's Role in Fundraising
Getting members of a nonprofit board of directors to actively participate in fundraising can be one of the biggest challenges faced by a nonprofit. The first step is to understand the nature and facts about charitable giving. Secondly, it is important to understand that there are dozens of ways in which board members can fundraise, depending entirely on their personal preferences. Participants in this workshop will understand these two concepts and more, and they will believe that "fundraising is NOT begging, it is a values exchange!"
When: Thursday, June 1, 11:00 am - 1:00 pm EDT
Where: LifeLong Learning Center, 1092 W. Community Way, Scottsburg, IN
Presenter: June Miller, Indiana Nonprofit Resource Network
Sponsor: Scott County Community Foundation
Cost: $10, includes lunch and materials
Register and Additional Information: Jaime Toppe at
info@scottcountyfoundation.org
Future Workshops:
- September 7 - We've Got to Stop Meeting Like This! The Secrets to Effective Meetings
Evansville
Using #Social Media in Your Nonprofit Marketing and Fundraising Efforts
This workshop will help you learn more about each platform and understand the target user base, all while providing actual marketing and fundraising tactics
that you can implement when you get back to your desk.
When: Wednesday, May 17, 11:15 am - 2:00 pm CDT
Where: United Way of Southwestern Indiana, 501 NW 4th Street, Evansville, IN
Presenter: Laura Macknick, Macknick Philanthropy Advisors
Sponsors: Vanderburgh Community Foundation, Indiana Arts Commission and Indiana Nonprofit Resource Network
Cost: $20, includes lunch and materials
Future Workshops:
- July 20 - Engage and Retain Donors
- September 21 - Nonprofit Legal Update
For more information, contact
June Miller, Director, Indiana Nonprofit Resource Network, Southern Region.
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Eastern Region
Generational Giving
 There is a great generational shift occurring in the US affecting jobs, families, and philanthropy. Today, there are five generations of donors. How do you cater to all of their unique wants and needs?
Organizations find it difficult to find ways to approach each generation of donors; they either apply one-size-fits-all tactics or only focus on one or two generations. Despite what you may have heard, donors from all generations have many things in common. There are no silver bullets, but in this session you will learn:
- Giving characteristics and preferences for each generation,
- Tactics for approaching each generation,
- The giving approaches common to all generations of donors.
When:
Tuesday, May 16, 9:00 am - 12:00 pm EDT
Where:
Morrisson-Reeves Public Library, 80 North 6th Street, Richmond, IN
Presenter:
Adam Clevenger, CFRE, Senior Associate, Loring, Sternberg & Associates
Sponsors:
United Way of Whitewater Valley and Wayne County Foundation
Cost:
$35
Richmond Series
Board's Role and Responsibilities
When:
Wednesday, September 27, 8:00 am - 11:00 am EDT
Where:
Reid Hospital, 1100 Reid Parkway, Richmond, IN 47374
Presenter:
Nick Parkevich, CFE, Loring, Sternberg and Associates
Sponsor:
Wayne County Foundation
Cost:
TBD
For more information, contact
Lesley Devine, Director, Indiana Nonprofit Resource Network, Eastern Region.
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Western Region
The Douglas W. Eberle Not-for-Profit Board Governance Series
This series, named after the late Douglas W. Eberle, is especially designed for the volunteer leaders on nonprofit boards.
The series is open to any Indiana nonprofit, though preference is given to Tippecanoe and surrounding counties, and limited to 75 attendees per session.
Where: The Lafayette Country Club, 1500 S. 9th Street, Lafayette, IN 47905
Essential Elements of the Annual Fund and Raising More Money
Is money an issue for your nonprofit? Are you stressed about economic conditions and their effect on giving? Come to this Eberle Series presentation and get the scoop on expected charitable giving trends, demographic influence on giving, and how new technology and social networking play a part in your financial picture. This workshop will help you better understand the giving climate and maximize your gift soliciting efforts.
When: Wednesday, May 3, 11:00 am - 2:00 pm EDT
Presenters: Nick Parkevich and Dave Sternberg, Loring, Sternberg & Associates
Public Image and Public Policy: Advocating for Your Mission
What happens on the political scene affects every nonprofit. Yet, many nonprofits misinterpret lobbying restrictions or simply don't know where to begin advocating. Learn why it's critical to help decision-makers understand how your organization influences community well-being and learn the difference between lobbying and advocating for and educating about your mission.
When: Wednesday, June 7, 11:00 am - 2:00 pm EDT
Presenter: Lucinda Nord, Executive Director, Indiana Library Federation
NOTE: If your organization has already purchased the series package and will be sending a representative on May 3rd or June 7th, please contact Indiana Nonprofit Resource Network Western Regional Director Tonja Stokes.
Additional workshops will be held August 2, September 13, October 4 and November 1.
The Putnam & Montgomery Nonprofit Learning Series
Sponsors: Putnam County Community Foundation and the Montgomery County Community Foundation in conjunction with the Indiana Nonprofit Resource Network. Crawfordsville-based workshops also receive support from the Hoosier Heartland State Bank.
Cost: $15 per person per workshop (in advance) / $25 (on site registration)
Engaging Millennials to Serve and Give
Think you know millennials? Baffled by the millennial mind? There's still time to figure it all out! Learn how to compel millennials to give and serve! Dr. Thayer will share data and results from the relevant and revealing
2016 Millennial Impact Study: Cause Engagement During a U.S. Presidential Election Year.
When: Tuesday, May 9, 11:00 am - 2:00 pm EDT
Where: Crawfordsville Country Club, 3272 W. Country Club Road, Crawfordsville, IN 47933
Presenter: Dr. Amy Thayer, Director of Research, Achieve
Additional workshops will be held August 8, September 12, October 10, and November 14 at The Inn of DePauw, Greencastle, IN
For more information, contact
Tonya Stokes, Director,
Indiana Nonprofit Resource Network, Western Region.
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Central Region
Understanding Nonprofit Financials
 This workshop creates a safe place to learn about nonprofit financials. Budgets, balance sheets, cash flow statements, restricted vs. unrestricted funds, and accrual vs. cash accounting will be explained in lay terms. Our presenter has spent extensive time providing controllership services for nonprofits.
When: Wednesday, June 7, 9 AM - Noon EDT
Where: United Way of Central Indiana, 2955 North Meridian Street, Indianapolis
Presenter: Molly Williams, Associate Director, mAccounting
Cost: $30, United Way agencies; $35, others
Register:
http://www.uwci.org/ntc
For more information, contact Beth Clark, Director, Indiana Nonprofit Resource Network, Central Region.
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