For Vova Kagan, a focus on health runs in the family: both his parents are medical doctors, and he currently works in a healthcare startup to help patients manage chronic conditions utilizing technology.

 

But he also believes there's another "low-tech" way to prioritize wellness, and that includes eating healthy, whole-foods-based ingredients.

 

"I grew up eating this way, but I know not everyone is so lucky," says Vova. "I think it's important to share with others, especially children, how healthy food can be delicious."

 

As a Purple Asparagus board member responsible for development, he works with corporate donors and other partners to coordinate giving campaigns, plan fundraising events and secure grants.

 

While big grants and corporate sponsorships are very important, Vova says one of the best ways to make a difference for an organization is to tap your personal network and make small changes like using Amazon Smile, writing letters to friends or simply ask for small donations.

 

"A network of an average person will yield more funds than one large donor," he says. "A lot of people around you are looking for things to support and automatically trust their friends or family. Don't be afraid to ask around. If you tell someone youre involved and why, they're more likely to contribute."

 

Vova was instrumental in organizing our next sold out fundraising event, "Belly Goes Purple," which will take place on October 19th from 5:30-7:30pm at BellyQ.