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Spicer's Invests More in Customer Service
Houghton Lake MI, Spicer's Boat City in Houghton Lake recently completed two upgrades to their service business. The newly renovated Service Office features four independent Service Advisor workstations to accommodate business growth and to provide more personal attention to customers. "It's a nice change," says Phillip Spicer, owner of Spicer's Boat City, "our customers are very important to us and this upgrade will create a much better service environment for them."
The renovation also includes sound deadening materials, LED lighting, new flooring and other aesthetic upgrades. Service Advisors use the latest software to manage customer repairs. "All this will increase productivity and allow us to follow customer repairs much better," says Jessie Minto, service department manager. "Our customers will see a better, more organized service department," continues Jessie.
Another exciting customer service improvement launched Memorial Day weekend; the all new Spicer's Mobile Service Vehicle. This vehicle is fitted with parts and tools to provide dockside service. "We have had dockside service as part of our Spicer Advantage program for some time now," states Phillip, "It really sets us apart and our customers love it." The new Mobile Service Vehicle will assist Spicer's technicians while performing services right at the customer's dock. This service is provided free for warranty work on boats purchased from Spicers. The Spicer Advantage program also offers services not available at other dealerships such as a 24 hour technical support line answered by a Spicer's employee.
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