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ShopperTech Update                    July 26, 2017 - Volume 8, Number 7
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In This Issue
CHANNELS: Why Total Store Optimization Matters More Than Ever
WEBINAR: The Importance of Forecast Accuracy Metrics
ANALYTICS: Making "Growth Mapping" Work for CPG
STI MARKET WATCH

 

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CHANNELS


It's been a few weeks, but supermarket operators are still reeling from the simultaneous announcements in late June that Amazon.com would acquire 466 Whole Foods Markets, and European discount grocery giant Lidl had opened its first four of 100 or more stores planned in North America.

Price competition may never be the same.

...While "legacy" or mainstream supermarket operators may worry about being pinched between Amazon's "Big River" tech and Lidl's discounts and low operating costs, there are practical steps they can and should take to preserve their competitive advantages before the balance of power changes...

STI WEBINAR

The Importance of Forecast Accuracy Metrics

This presentation by Joel Cartwright of AFS Technologies addresses the importance of analyzing the accuracy of TPM forecasting, and the downstream impacts and opportunities within a manufacturer's supply chain.

In addition, the presentation speaks to the impact of forecast accuracy, and its impact to the general ledger. Finally, it addresses what is an acceptable forecast accuracy metric, as recognized from within the industry. Click on the screen below to view the presentation.:

Click on the screen below to view this presentation from our recent virtual LEAD Marketing Conference:





ANALYTICS
                                        
Making "Growth Mapping" Work for CPG

By Chris Enger

Cost cutting is a crucial value driver for consumer goods companies, but its impact is finite. What do you do when all the cost is out of the system? Most industry analysts agree that volume-driven earnings growth is the key to future prosperity and independence.

Many companies seek to boost sales by increasing trade spending, especially in highly contested categories such as processed food and beverages. But in most cases, even dramatic increases in trade spend fail to bring about substantial, sustainable market share gains...So, if trade spend doesn't do the trick, how do you find the treasure trove that will help you outgrow an ever more fragmented market? Growth Mapping is the answer...
 ..

 
MARKET WATCH
 
GROCERY STORIES BLOG 
 
Grocery Stories to Entertain & Inform
 
GroceryStories.com is  an amusing collection of news and views about the world of grocery, plus entertaining videos, the world's most challenging Grocery Trivia Quiz, and more.

Recent stories include Let's Scream for Ice Cream, Don't Forget the Mustard on July 4th, and Are Snacks Becoming Creative...or Weird?
 
CLICK HERE to read these stories and subscribe.

 
STI PUBLICATIONS
 
Shopper Technology Institute's Latest Book,
The Little Book of Big Data 

The Little Book of Big Data is the third book from the Shopper Technology Institute. The book is divided into four sections: Loyalty, Engagement, Analytics and Digital. Thought leaders have shared their insights and vision. Merchants and marketers will learn the essentials of Big Data and then move forward to understand the more complex
issues involved.

Click here to read samples and ordering information for the paperback and Kindle editions.



Shopper Technology Institute's Second Book,
New Directions in Shopper Technology
 
New Directions in Shopper Technology, the second book from the Shopper Technology Institute. Building upon the foundations of last year's Essentials of Shopper Technology, the book is divided into five sections: Shoppers, Loyalty, Engagement, Analytics and Digital and contains 19 essays on how mobile marketing, social media, sophisticated analytics, Big Data and the like are continuing to evolve.
 
Those changes-and others-are presented in this book. As well as reading about their area of expertise, progressive executives will gain a fuller understanding of the entire industry. 
   
Click here to read sample chapters and view ordering information for the paperback and Kindle editions.
 

 

Shopper Technology Institute Sponsoring Members 

 

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