As augmented reality advances, innovation and investment will move from general to specialized. One company applying a vertical industry focus is Aero Glass.  It builds tech for pilots to receive AR overlays — everything from navigational markers to illegal airspace boundaries. READ MORE

uSens has brought new meaning to the term body slam. Its hand tracking system for VR now integrates the gold standard in AR depth mapping: SLAM. This marries hand tracking and positional tracking, opening lots of possibilities. READ MORE

Smart glasses are several years from meaningful consumer adoption, due to factors like cost, size and cultural acceptance. The nearer term AR opportunity lies instead with the installed base of 2.6 billion global smartphones. READ MORE

What are the biggest challenges in starting and growing an AR business? Some are technical and some are operational. This was the message from Meta founder and CEO Meron Gribetz. READ MORE

Investors spent $800 million on AR and VR companies in the second quarter of 2017. That’s the good news. The sobering note — though not entirely damning of the sector — is that spending was consolidated with a few top players (Improbable and Unity) getting most of that money. Will we see this balance out? READ MORE

Leading off Issue 5 of AR Business News, Transformation Group partner Shel Israel examines Jaguar's latest VR campaign... as an employee recruitment tool. Is recruiting young talent  an undiscovered use for VR? READ MORE