Deliver ... Don't Promise More Than You Can Handle.
No one likes to be let down. That means your customers will be happier if you promise less, but deliver more. Satisfied customers tell three of their friends about you, but disappointed customers gripe to 11 friends about what you didn't do right. What about unhappy clients? Deal with their
issues as quickly as possible and do what it takes to change their perspective. You might lose a little profit today, but in the long run, if you can keep them on your side they'll come back again and again. So will their friends.
Keep an Element of Surprise
Alive.
Have you ever gone shopping and then discovered the item you purchased was on sale? It feels great to save money you weren't expecting to save! Along with your advertised promotions, slip in some unadvertised specials. Customers look forward to the unexpected savings they encounter. We all have a zone of comfort and are creatures of habit. When your customers are in the habit of smiling every time they have an experience with your company, they'll be less likely to experiment with an uncertain competitor.
Tell Your Customers You Appreciate Their Business.
We all enjoy the warm fuzzy feeling that comes with being appreciated. A smile ... a thank you ... a pat on the back ... they all leave us feeling great. How can you leave your customers with the knowledge that they are valuable to you? Just say it ... I appreciate your business! Say it with a special offer (e.g., by letting them in on a new product or service you are adding just for them). Or simply with a smile and heartfelt thanks.
Invest in your customers ... the dividends are great!
