"Let me illustrate ..."

It's standard operating procedure for writers to use a story as a hook, in a transition, or to drive home a point. Anecdotes and illustrations are central in good content and good copywriting.

For stories to be effective, you need to start with the end in mind. 

You'll have the best success in writing good stories for content if you first identify your point. After that, you'll write the story. Finally, you'll ...