Save Time. Write Better.
      Volume 12, Number 27: Issue #135                                                              ISSN: 1933-9690

Welcome, fellow writer!

In each issue of Word Wise, you get writing tips to help you save time and write better. 
 
Is there a magic bullet - ONE tip - that will make or break your efforts to write a newsletter?

The answer is yes. You can read about it in today's feature article. And I hope you'll let me know    what you think !

FEATURE: Top Tip on Writing a Newsletter - Write THIS Kind of Article First

News article or Feature article_ with Word Wise at Nonprofit Copywriter
It's true that a newsletter's function is to report news about your organization.  But when it comes to your readers, these news stories rate lower on the "newsworthy totem pole" than the stories about how your work is impacting those you serve.

Readers like reading about people. Donors like reading about how their support has impacted people. Prospects are attracted to organizations that change people's lives. And readers of all kinds secretly question organizations that exist to perpetuate the organization itself.

That's why it's crucial for your newsletter to lead with a compelling feature story about a person (or group of people) - one that is NOT a news story about your organization's inner workings, your events, your budget, your staff changes, or your schedule. 

What's the difference between a straightforward news story and a feature story? For starters ...

Read More
More Tips for Writing Newsletters
10 Commandments for Writing Newsletters Top Newsletter Article Writing Tips 29 Kinds of Articles To Write For Your Newsletter What's a Listicle and How Do I Write One?
A Wise Word

Always share your stories and the stories of those you serve.



Get other words of wisdom about writing  here.
That's it for now. See you next time.

Remember ... words matter. Use them wisely!

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