In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including:  
- What is social media marketing really and why it is important  
- An overview of social media and how to evaluate the channels that are right for your business or organization  
- How small businesses and organizations are using these low-cost tools to gain visibility, develop relationships and drive sales and response  
- How to create good content for your social media marketing campaigns  
- How to incorporate social media marketing into your business life without losing productivity.
- How to create an integrated marketing plan with social media, email marketing and other marketing efforts