In the travel industry, we are all sometimes guilty of following age-old conventions that lead us to miss market opportunities. In his keynote presentation, MMGY CEO Clayton Reid will discuss key insights about travelers, travel trends and marketing technology that might require thinking about your Brand differently.
This session will be followed by a Market Trends Panel Discussion where experts from ADARA, TripAdvisor, Visit Houston, and Hyatt Regency Resorts will join Clayton Reid in a lively discussion.
The things that worked to get tourism in Texas where we are today won't likely get us to where we want to be in the next 10 to 20 years. We need fresh ideas and innovative thinking to stay a step ahead. And we need some smart strategy to make sure we're headed in right direction. Travel expert, journalist and author, Doug Lansky, will deliver on this and more. He will open our minds to the road ahead. Doug has spoken at some of the biggest tourism conferences around the world and advised many of the world's leading destinations, from Australia to Aruba. It's a keynote you don't want to miss!
The evening kicks off with a cocktail reception (sponsored by ADARA), followed by the TTIA Awards Gala (sponsored by Madden Media), and then the hospitality suite (sponsored by Texas Monthly).
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