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Audience Connection and Conversion
in Today's World
a panel discussion with industry experts
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Having trouble cutting through the clutter to reach your target market? Not satisfied with your conversion rate?
Join us at the Texas Travel Summit for a
panel discussion that will bring to light the new spectrum of "methods" that are critical to reach the right audience at the right time AND provide metrics on their level of interest, engagement and conversion to action. The panelists will demonstrate how Advanced TV is hand-held, how targeted groups can be identified and geo-fenced by mobile, as well as the result when print and digital collide.
A key element of these discussions will summarize what Customer Relationship Management (CRM) means today and tomorrow.
The session begins with Summit attendees participating in "live polling" to determine order priority of our audience discussions:
Device ID Targeting
TV Everywhere
Print vs. Digital
Facebook vs. Other Social
CRM Now
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Steve Atkins
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Moderator: Steve Atkins, President, The Atkins Group
Steve leads The Atkins Group, a full-service creative agency that boasts an equally well-known reputation for successful national, regional and local branding campaigns promoting diverse industries such as tourism, beverage, grocery, sports marketing, business-to-business and healthcare.
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Panelists:
Carlos Casas De La Garza, Sr. Account Executive, Q1Media
Carlos is a husband, parent, traveler, soccer enthusiast, and digital marketer advocate who's been part of the fast-paced, ever-changing digital ecosystem with publishers, agencies and technology platforms for more than eight years.
Esther Chung, Director of Digital Strategy, The Atkins Group
At The Atkins Group, Esther is responsible for integrated Digital Strategy which includes responsibility for paid digital media, organic content and digital earned media. Prior to joining The Atkins Group, she worked at MullenLowe Mediahub in Boston, MA where she led the digital media team on their tune-in accounts PBS, PBS KIDS and VH1. Esther has received numerous awards for her digital strategies.
Ben Van Horn, Digital Sales Manager, Spectrum Reach
Ben is a digital evangelist, strategist, and leader who oversees all online advertising sales for 10 markets in Texas, Kansas, and Nebraska at Spectrum Reach. He has worked in media and advertising sales for the past 17 years in digital, broadcast, print and outdoor, working with a wide range of travel-related clients from local market CVB's to state tourism, and various resorts, vacation properties, and hotel partners.
Beth West
Beth West is a respected advertising professional who has sold advertising for Southern Living, Texas Monthly, Time Inc.'s PEOPLE, Hearst Magazines' Cosmopolitan, House Beautiful, Harper's Bazaar and Town and Country. She also spent several years on the agency side at Neiman Marcus' in-house advertising agency. Now at the Meredith Corporation, she sells print and digital advertising for the travel category in a variety of publications such as Better Homes and Gardens, Family Circle, Martha Stewart Living, Rachael Ray Everyday, Family Fun and Midwest Living.
Don't miss this opportunity!
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