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Summit Kicks Off Monday, October 10 With an Impressive Lineup
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Keynote: The Economic Forecast for Texas and What it Means for the Travel and Tourism Industry
By
Dr. Ray Perryman,
President/CEO, The Perryman Group
How is the economy impacting Texas, the travel and tourism industry, and your bottom line? What does our economic future look like? What important policy decisions, trends and factors in Texas, the U.S. and throughout the world will be influencing your visitors' travel decisions today and tomorrow? And, most importantly, what do Texas travel industry decision makers need to know about our economy to make important business decisions today and tomorrow? Texas' foremost economist, Dr. Ray Perryman will provide his expert assessment of today's economy, offer his economic outlook for the future, and explain what it all means for those of us in the Texas travel and tourism industry.
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Texas Legislative Issues "CONFRONTATION"
Dan Decker to moderate a rapid-fire edutainment hour confronting the topics that are sure to be hot buttons during the 2017 Texas Legislative session.
You've seen "Crossfire" on CNN, "Outnumbered" on Fox and "Point-Counterpoint" on CBS. Decker will moderate a series of panels for spirited discussions that will provide insight to all sides of the issues from passionate outspoken member experts, and you the audience will be able to join in with hard-hitting questions on topics like: Public Facilities Privacy and Security ("the bathroom issue"), shared economies (short-term rentals), attractions ride safety legislation, and the Fair Labor Standards Act (FLSA) overtime exemption. This session will be informative and entertaining, leaving you energized with thought-provoking conversation starters to network the rest of the night away. It's a way to have a little fun with some very serious topics.
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Audience Connection and Conversion in Today's World
Industry experts discuss new, innovative methods for reaching your target market.
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Steve Atkins |
A panel discussion that will bring to light the new spectrum of "methods" that are critical to reach the right audience at the right time AND provide metrics on their level of interest, engagement and conversion to action. The panelists will demonstrate how Advanced TV is hand-held, how targeted groups can be identified and geo-fenced by mobile, as well as the result when print and digital collide. A key element of these discussions will summarize what Customer Relationship Management (CRM) means today and tomorrow. The session begins with Summit attendees participating in "live polling" to determine order priority of our audience discussions: Device ID Targeting, TV Everywhere, Print vs. Digital, Facebook vs. Other Social, CRM Now.
Moderator:
Steve Atkins, President, The Atkins Group
Panelists:
Carlos Casas - De La Garza, Sr. Account Executive, Q1Media; Esther Chung, Director of Digital Strategy, The Atkins Group; Ben Van Horn, Digital Sales Manager, Spectrum Reach; Beth West, Meredith Corporation
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Kick-Off Summit Meet and Greet, Recognizing First Timers
Attending a large conference for the first time can be a little intimidating. You'll quickly find the Texas tourism industry as a welcoming group. Come mix and mingle and meet others new and old to TTIA.
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Opening Night at the House of Blues
This opening night celebration will feature two live bands, signature cocktails and tasty dishes to welcome you to town. From the
face-lift
of the George R. Brown Convention Center to the redesigned Avenida de las Americas and glittering hotel developments, including the Marriott Marquis Hotel, there is a whole new Houston to discover.
We're also pleased to celebrate
AJR Media Group's 25th anniversary
with you, along with the
20th anniversary of the launch of TourTexas.com
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Founded in Houston in 1991, AJR has been a great supporter of Houston and a significant contributor to TTIA and our industry since their inception. AJR would like to thank their clients from all over Texas for their support through the years.
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Bronze Sponsors
General Sponsors
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See what's happening on our social sites.
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