Combine your online and real-world strategies to give your audience multiple ways to access and experience your work. Artist Network suggests mailing prospective galleries or producers a sample of your work that piques interest and drives them to a larger gallery on your website. This real-world strategy to drive traffic to your website will increase the number of views and strengthen the connection with your viewer.

Forge relationships and do your homework. You need to know who the gallery owners and producers are and the kinds of work they like. Be prepared to talk to them about what they do and what you do. Bloomberg calls these people the "gatekeepers" and reminds us that it is important to be professional and prepared at all times.

Strengthen your brand by establishing a logo to brand your business cards, website, social media, and other publications. Choose social media platforms carefully. Make sure you are where your audience is. Your brand is more than a logo; it is also the way you speak about your work and present yourself as a professional. You don't have to be everywhere online, Forbes points out, but you have to be really good wherever you are.

An  Artist Development Grant can be a great way to get started on a new marketing project. Eligible expenses include hiring a marketing consultant, printing business cards or brochures, or developing a website. The Council is here to support your career development!