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"Continue your
mission
so that we can sell product we are proud of, and reassure clients of the ethical sources of our product.” – Sarah Nadolny from GoodWeave Lead Sponsor showroom, Driscoll Robbins Fine Carpets
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You Spoke, We Listened. Here are the Results:
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Earlier this year, GoodWeave received feedback from 65% of industry partners spanning the globe on how the organization could better provide services to licensees and showrooms. A few k
ey takeaways:
- Majority of participants (81%) list social media as an increasingly important communications channel and customer engagement platform. Partners are asking GoodWeave for more content (specifically video content and impact data) that they can share with their social networks. If you missed it, click here to share the update video released last month about Biman, a GoodWeave-licensed loom owner from Nepal.
- Partners report that traditional print advertising has slipped as a priority for 2016. More than ever before, partners have an appetite to try digital advertising as a way to get in front of the interior design trade and consumers.
- Maison et Objet and Domotex rank as the most popular shows to visit or at which to exhibit (30% survey participant interest). ICFF, NYICS, Rug Show, Decorex, High Point are neck-and-neck at 15-25%.
- Over 80% of participants report their GoodWeave profile listing as the best way for the organization to drive new customers to partner websites. If you want to refresh the content in your profile, or have yet to send content to build you profile, please email us.
- The GoodWeave Marketing Toolkit is an underused resource for GoodWeave partners. If your login for password protected content like the photo library and logos is missing, connect with us.
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GoodWeave Recognized with Prestigious Schwab Award
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The Schwab Foundation Social Entrepreneurs of 2016 are entrepreneurs pioneering solutions for social and environmental challenges around the world.
“Companies have spent more than $50 billion on CSR and supply chain-related initiatives since 2011,” says Nina Smith, executive director of GoodWeave and a winner this year, “yet why is it that 168 million children still toil in global supply chains?”
Nina suggests in a recent blog for the World Economic Forum that companies and NGOs are looking for the problem in the wrong place. GoodWeave partners help educate consumers so that we can all see a future without child labor in the carpet industry.
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GoodWeave and Partners Participate in National Underground Railroad Freedom Center's Enslaved
Macy's and Ariana Rugs have generously donated rugs and hand tools to be exhibited at the National Underground Railroad Freedom Center's exhibit of Enslaved this summer. The exhibition features a collection of photographs from world-renowned photographer Lisa Kristine cataloging desperate working conditions around the world -- including conditions in unmonitored carpet supply chains.
These two GoodWeave partners are participating by donating "artifacts of freedom" to demonstrate how companies like theirs have the power to transform at-risk industries.
Watercolors from the residents of GoodWeave’s Hamro Ghar (“our home”), a rehabilitation center in Kathmandu for rescued child laborers from the carpet industry, will also be on display. A watercolor by young Yangzee, shown, offers a glimpse into the transformative moment when freedom awakens in a child.
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Join us in welcoming our most recent importer partners in 2016:
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Becoming an Industry Supporter
We are pleased to welcome
The Rug Seller
of the United Kingdom to the ranks of Industry Supporters.
As a showroom or retailer that sells GoodWeave certified rugs, you are providing customers an opportunity to have a profound impact on the lives of families in carpet weaving communities. Take your commitment a step further; join the elite cadre of companies involved in GoodWeave's Industry Sponsorship program. You stand to gain increased brand awareness, valuable selling tools and access to a growing markets of socially conscious consumers.
Click here
to learn more.
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A Visual Journey to India
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Remake, an organization that shares stories for the conscious consumer movement, recently teamed up with Target to visit rug producers in India. Remake did a beautiful job capturing the essence of jute rug weaving at a GoodWeave-licensed facility in Panipat. Read about weaver Kashmiri Khatun's story in Remake's
short visual essay.
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Don't Forget the Toolkit
The GoodWeave Marketing toolkit provides everything partners need to leverage affiliation with GoodWeave all the while making a profound and lasting difference in the lives of children. By showcasing your association with GoodWeave, you can build value for your business while doing good. Browse the toolkit online at GoodWeave.org/Toolkit or email us today to request a hardcopy in the mail.
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Upcoming Events
The National Underground Railroad Freedom Center's Enslaved Exhibit: Cincinnati, OH, May 7-August 31
Maison et Objet: Miami Beach, FL, USA, May 10-13
ISEAL Global Sustainability Standards Conference: Washington, DC, USA, May 10-12
International Contemporary Furniture Fair: New York, NY, USA, May 14-17
Nobel Peace Prize Forum: Minneapolis, MN, June 6-8
World Economic Forum Annual Meeting of the New Champions: Tianjin, China, June 26-28
Other photos: © Katha Haru, © Lorenzo Tugnoli, © U. Roberto Romano
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