Hope this email finds you well on a happy hair day!
I have gotten some emails and inquiries about my "Launch Party Get Together"
on September 24th 2016, where people possibly drop some money into a pot? That reminds me more of an Armenian wedding. That is not quite what I meant. And no, I am not getting married!
I am so grateful that I got these two emails, it reminds me that I did not listen to my Internet Coach, Jeff: "When it comes to marketing, it is a common mistake to assume that everyone you address has the same knowledge about crowdfunding and the Internet as you do!"'
Thank you Jeff!
I would like to address these inquiries if I may.
First:
I am NOT holding an LRM Launch Party on September 24th at a specific location.
Instead, I am starting a crowdfundin
g campaign at
Indiegogo.com on that day, which can be accessed from anywhere, as long as there is Internet access. On September 24th 2016, just go to
mondproducts.com or to
philippeschaedler.com and just follow the rocket launch button.
The benefits of your investment will be further reaching than you might think.
Second:
The campaign will run for 30 days, from September 24th until October 23rd.
However, there are some secret hidden perks, and there are very few and will be gone quickly, so if you wait too long to participate, you might miss out on a great perk. For that reason you might want to be one of the first to log on.
From the very beginning, I planned for this campaign to benefit clients and Charities as well. I think it is only fair to share success.
There are some clients of mine, who are currently financially challenged and they have a chance to grab a secret perk. I'm talking hundreds of Dollars to snatch up for hair services.(which are transferable).
The benefits are far reaching. Clients and Contributors will benefit, Best Friends Animal Sanctuary in Utah, and Sojourn Women's Shelter in Santa Monica will benefit, and lastly, I will benefit because with your participation and generosity, I will be able to fulfill a dream of mine, to establish my own product company.
My Goal:
To seek out 950 individuals and evoke the desire within them to participate in my journey. I would like to point out that, this opportunity will present itself only once in your lifetime. Because, either my fundraiser falls flat and you will never hear another word about it, Or, I will reach my goal and, and then faster than you can say: "Congratulations Philippe" the money will be in the manufacturer's hands to start production. That will be a long anticipated day.
This entire process has been very educative for me. I love watching interviews about Sara Blakely, the creator of Spanx. She is one of my idols.
Sara says: "When you have a business idea, do not talk to anyone about it for one year. Because you need all your energy to feed the positive, not to waste your energy defending your idea to others who may think your idea is dumb, or tell you it won't go anywhere."
I have been very fortunate to have many friends / clients of mine help and coach me with this project, which I am literally living and breathing 24/7. I love the rush! I really appreciate all of your help and input, the support has been amazing thus far. Thank you from the bottom of my heart!
I was also fortunate, to have been connected to an incredible coach, Cassy, who resides in
New York.
Cassy, ordered me to go by these two simple rules:
Rule # 1:
"Anyone, I don't care if it is your wife, girlfriend best friend, anyone who is not on board or has something negative to say about your crowdfunding project, you are not allowed to talk to this person about your project until the fundraising campaign is over".
Rule # 2 :
"If doubt, or negativity rises up within you: Call me right away Do not let it linger!"
This is the same reason, Sara Blakley recommends not to talk about a business idea for one year. I am here to tell you that this is so true. Because I have had a couple of instances where friends said to me: "This is a ridiculous idea." "What were you smoking when you thought of this idea"? (with an accompanied laughter), I am sure they meant no harm. However, I found myself that evening doubting my idea, thinking to myself: "Am I possibly wasting my time and money with this"? At this stage in my life, I don't put much weight on what people think of me, but the core inside me had been affected. Contacted Cassy, boy, she straightened me out in 2 seconds. Thank you Cassy you rock!
On another note:
Some of you have asked me if I have any samples before making an investment.
If I may be so bold, and convey this to you:
Contributing to an Indiegogo campaign is not the same thing as making a purchase in a store.
By contributing to a campaign you are supporting an idea, project, or cause you care about. One of the amazing parts of crowdfunding is pitching in and helping ideas you'd like to see come to life! It's very rewarding to see projects that you fund go from idea phase, to seeing the stages of it's development, and (if all goes according to plan) see the project be successful.
It's important to know that you are not buying an existing product.
One more subject I would like to address:
Clients keep asking me, if I will stop doing hair once I have my product company established.
The answer is: No! At some point, I may have to cut my 5 day week to a 4 day week, other than that, I love my work and I love my clients, (Besides, you have been helping all these years to pay for my motorcycle accessories, how could I possibly let you down? ;-) You are the one that keeps me busy every day. You keep me going, financially and in spirit. Thank you for all of that, and for making my work a lifestyle and not just a job!
With these words, I invite you again to participate in my upcoming crowdfunding campaign which begins on September 24th and ends on October 23rd. Make sure to tell your friends, because they could be disappointed if they found out that they missed out on this great opportunity !
On Saturday September 24th, if as many of you as possible, could log on that would be so awesome, because a larger snowball out of the gate, gains more momentum and holds more stamina.
Thank you for your consideration.
Sincerely,
Philippe
