September, 2016 - In This Issue:
Adlerlaw named on of Law360's Top 20 Attorneys "Killing it on Twitter"!
Law360, New York "Some attorneys have figured out how to use their  Twitter  accounts to build their personal brand and network with peers and prospective clients, while also pumping out tweet after tweet of legal insight and hilarious anecdotes."

Clients notice attorneys that are systematic, thematic contributors to Twitter" These attorneys succeed because they tell a story, have unique voice and have something different to say .

"David M. Adler  of Adler Law Group  @AdlerLaw -  Adler's your guy on Twitter for all things tech, from news about startups and privacy to intellectual property issues."

Stay up to date on these and other developments in  Intellectual Property,  Information Technology, Privacy & Security Law at www.adler-law.com and  adlerlaw.wordpress.com .


Is Social Media working for or against you? 
I must follow hundreds social media pundits. Every one will tell you how important social media is to sales and marketing. If you're in the professional services industry, how others experience your business' online presence is critical due to its ability to both enhance and detract from your professional image. 

On the one hand, business is increasingly social. Your next potential client could very well be searching social media streams for examples of your recent work. More recently, services are offering direct-to-ecommerce retailer links and shopping sites. Sadly, there's also that one disgruntled client who may take to the cyber-sphere to complain about you, attack you, or post misinformation about you. In all cases, it's necessary to have a presence, have a purpose, and have a plan on how to deal with negative reviews, posts or comments. 

 Don't forget, strategic use of employees and customers create both great potential for engagement as well as legal risk. Again, having a plan, policies and training for employee actions on behalf of company or with specific clients will make it easier to ensure those experiences are positive.

Need to know more? Check out this presentation about  Social Media.

Stay up to date on these and other developments in  Intellectual Property,  Information Technology, Privacy & Security Law at www.adler-law.com and  adlerlaw.wordpress.com .
 

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EVENTS
Join me for LAUNCH Summit Atlanta this coming November 2, 2016, hosted at the  Atlanta Decorative Arts Center, Presentation Room, First Floor Atrium,  351 Peachtree Hills Ave NE, Atlanta, GA  by Editor At Large.
 
DEVELOPING AIRTIGHT CONTRACTS 

There's a reason you became a designer and it probably didn't have anything to do with negotiating contracts. You're the expert on color, fabric and floor plans, not intellectual property and arbitration provisions. It may sound complicated, but it doesn't have to be. Chicago-based lawyer David Adler will address some of the most significant legal risk factors that interior designers encounter. He'll also break down client contracts so that you understand what should be included and how to make them airtight to ensure that you and your business are protected.

You will learn:
  • The essential components of a client contract, as well as when and how a contract is formed
  • How to identify the biggest risk factors addressed in a contract
  • What you can do if your clients are not living up to their side of the deal
  • How to identify common pitfalls when accommodating client requests and/or modifications
Visit the registration page for more details.
 
Focus | Vision | Perspective | Passion
 
Focus: We help clients identify, protect and commercialize intangible assets that impact and improve overall business value.
 
Vision: Since 1997, we have worked on the cutting edge of technology, digital business and marketing issues.
 
Perspective: Businesses face a confusing and dynamic set of legal challenges. Yet few can afford the highly-qualified and versatile legal staff needed to deal with today's complex legal & regulatory environment. Adler Law Group was created to counsel clients across the interrelated areas of Intellectual Property, Technology & Business Law.
 
Passion: David Adler is widely recognized for his contributions to the entrepreneur community in major media outlets such as Fox Television, NBC, Chicago Tribune, WTTW and Inc. Magazine, as well as receiving accolades from peers including eight years as an Illinois SuperLawyer in the area of IP, media and entertainment.


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