September 2016 Newsletter
|
The looming shakeout in digital media
Not too long ago, a senior figure at BuzzFeed told me at a private lunch that although BuzzFeed was going strong, everybody else in digital media was screwed. Shane Smith, the CEO of Vice Media, in Scotland last week at the Edinburgh International Television Festival, predicted an apocalyptic wave of digital media consolidation that would help Vice while it hurt everyone else.
|
The digital format that's fading faster than print
The rise of smartphones and tablets is doing more than just hurting traditional advertising.
It's also draining money away from a more traditional form of digital advertising.
A new forecast from ZenithOptimedia, the London agency, forecasts a big boom in worldwide mobile ad spending over the next three years.
|
Buckley Newspapers uses print and digital to sell more automotive advertising
Buckley Newspapers publishes Impact in the Pine Belt of Mississippi. They launched cars601.com on April 1 of this year.
There is no secret to their success... no magic bullet, but rather a recipe of following these best business practices - albeit with a notable twist, which we will share here too...oh and by the way, they've generated thousands of dollars in new revenue from new and existing auto dealer customers!
|
How to find out everything Google knows about you
When you use Google, you are making a deal. You get to use services like Gmail, Drive, search, YouTube, and Google Maps for free.
In exchange, you agree to share information about yourself that Google can share with advertisers so their ads are more effective.
By visiting a hard-to-find page called "Web & App Activity," you can see what Google is watching.
|
Small businesses: We're all in for digital advertising
The reasons may not be what you think. Yes, users are going there.
Everyone knows ad dollars are moving from traditional to digital media. But not everyone understands why, especially when it comes to small businesses (SMBs). The perception is advertisers are moving to follow the eyeballs-everyone's online all the time now, right?
But for SMBs, the answer is more nuanced. Cost is a bigger factor than it is for larger businesses, though perhaps not in the way you'd think. SMBs move money not because digital is so cheap but because they perceive traditional media as being so expensive.
|
Texts can deliver timely coupons, appointment reminders, or tips. Bottom line: Texts can deliver customers
Once viewed as a passing fad, the texting trend has taken ahold of U.S. consumers - currently, around 97 percent of smartphone owners text. If you're a small-business owner who wants to increase sales, save money, and build customer relationships, texting could be the solution you've been searching for.
Here's how your small business can capitalize on the widespread adoption of text messaging.
|
Ad sales is an amazing business. As a sales executive myself and as the lead ad sales training coach here at 360 Ad Sales, I live and breathe media sales every day just like you. Sales will feed your family for many years to come, if you adapt and evolve. If you live for yesterday, you will die tomorrow. This is why continuous sales training is so important to you and your entire sales team.
|
7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank?
Perhaps you believe that you already found the easy stuff, the "low-hanging fruit," as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can't seem to break past your competitors in the Google SERPs for your most coveted keywords.
You may not have the time or resources right now to do an expensive site overhaul or to even commit to SEO long-term. You may only want a few simple tweaks that will help move the needle.
|
Amazon, expanding automotive business, launches vehicle research portal
Amazon, in its latest move into the automotive space, is getting into the vehicle research business.
The online retailer today launched Amazon Vehicles, a car research portal where consumers can view vehicle-detail pages and reviews of thousands of new and classic cars, while being able to upload photos and videos of their own rides.
|
Digital Advertising In 5 Years And What You Can Do Now
The platform for near future (and the next 5 years) has already been laid out. The future, in a way, is already here. Just that everyone hasn't yet noticed.
Selling underscores everything in our world. Which means money does, too. Google and Facebook get multi-billion dollar valuations because they could allow existing and newer brands to reach out to a much wider audience. Advertisement is the lifeline of our lives. Without it, there would be no free radio or TV or mobile apps.
|
Why businesses haven't mastered text message marketing (yet)
Quick quiz:
Would you rather have a business send you a special offer or coupon:
* through email - where you have to wade through 100 daily messages to find it and then print it off and bring in to redeem OR
* as a SMS text message (where you see it instantly and can redeem it simply by bringing in your mobile phone)?
The answer seems pretty obvious for most of us. According to a recent study, nearly half of U.S. Internet users said they prefer receiving loyalty-related messages via SMS.
And yet, fewer than 25 percent of brand marketers are currently using SMS for loyalty programs.
|
We're All Accountable For Sales
GateHouse Media's Jason Taylor is a sales dynamo who has long been inspiring publishers. Here, Mary M. Collins channels some of his recent advice for sales teams from holding daily meetings to ride-alongs, content quizzes and always keeping a commitment to meaningful training.
|
|
| |
|
Digital
Advertising Strategist
Need help developing a digital strategy for your publications?
to review back issues of this newsletter.
__________
|
|
