Abila's Donor Loyalty Study Findings to Help Boost Retention
Building upon their 2015 Donor Engagement Study, in early 2016, Abila and Finn Partners surveyed a diverse cross-section of 1,136 active donors nationwide to discover what factors drive their loyalty to the nonprofits they support.
Findings reinforce the importance of personalizing communications with donors, providing donors regular opportunities to become more involved with your nonprofit beyond simply writing a check, and offering regular, compelling content.
Sections include Donor Behaviors, Content, Recognition & Personalization, and Money & How It Is Used. The report also provides break-out analyses by generation and high-wealth donors. With reader-friendly graphics and charts, this 22-page report is a "must-read!"
GuideStar's Tips for Keeping Your Nonprofit's Profile Fresh
Take Advantage of This
Donor-Centric Platform
Many of our alert readers understand the importance of creating an updated GuideStar Nonprofit Profile. After all, with 7 million annual visitors,
GuideStar is often the source of choice for prospective donors and funders when deciding where to invest their money.
This blog by GuideStar's Cody Cassady offers five suggestions for making the most of this opportunity.
CauseVox's Haley Bodine provides a quick synopsis of Trello, Asana, Producteev, Freedcamp, MeisterTask and Bitrix24 - online project management tools that are free (or have solid free options).
Some useful features of these products include among others list sharing, workflow creation, task assignment with due dates, remote brainstorming, customized dashboards, real-time activity streams, email integration and time tracking.
